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Amazon.com Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Part-Time
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School
Maya Singh
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Find affordable textbooks and course materials
- Discover new music and trends for her study playlists
- Connect with friends and classmates for social activities and group projects
Pain Points
- Struggling to manage a tight budget for academic and personal expenses
- Limited access to reliable transportation for errands and social outings
- Difficulty balancing part-time work with demanding academic schedules and social life
Amazon.com Geographic Distribution
Amazon's user base is predominantly in the US and Germany, reflecting strong market penetration. Other key markets include the UK, Japan, and India.
Top Countries
United States
45%
Germany
10%
United Kingdom
8%
Japan
7%
India
6%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Amazon users primarily consist of 2-4 person households with medium income levels, suggesting a focus on middle-class families.
Employment Status
Income Distribution
Education Level
Amazon.com Behavior Analysis
Behavior Profile
Online Shopping
Convenience
Wide Selection
Competitive Pricing
Fast Delivery
Digital Entertainment
Smart Home
Personal Finance
Health & Wellness
Travel
Cooking
Baking
YouTube
Instagram
Facebook
Desktop
Android
iOS
Browsing
Purchasing
Device Breakdown
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