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Alvaka Target Audience

User Segments

Age: 50

Gender: Male

Occupation: Chief Executive Officer

Education: Master's Degree, Business Administration

Age: 45

Gender: Female

Occupation: Chief Financial Officer

Education: Master's Degree, Finance

Age: 40

Gender: Male

Occupation: IT Director

Education: Bachelor's Degree, Computer Science

The Proactive CEO

The Proactive CEO

Age: 50
Gender: Male
Occupation: Chief Executive Officer
Education: Master's Degree, Business Administration
Industry: Technology
Channels: LinkedInYouTubeX

Goals

  • To ensure robust cybersecurity measures are in place to prevent costly breaches and maintain business continuity
  • To optimize IT infrastructure for efficiency and scalability to support rapid business growth
  • To reduce overall IT operational costs while enhancing service quality and security.

Pain Points

  • Constant worry about sophisticated cyber threats like ransomware impacting business operations and reputation
  • Difficulty in finding and retaining highly skilled IT professionals in-house to manage complex systems
  • Unexpected IT downtimes or performance issues leading to lost productivity and customer dissatisfaction.

Alvaka Geographic Distribution

Primarily serving the US market (92.5%), Alvaka also has a smaller presence in Canada, UK, Australia, and Germany, focusing on critical IT needs.

Top Countries

United States flag

United States

92.5%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

1.5%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 person households and are in high-income brackets, reflecting their executive and business ownership roles.

Employment Status

Income Distribution

Education Level

Alvaka Behavior Analysis

Behavior Profile

Pain-Driven Urgency
Reactive Purchasing
Seeking Solutions
Frustration Relief
Trust Building
Information Seeking
Problem Solving
Risk Aversion
Decision Making
Expertise Valuing
Responsiveness Seeking
Learning & Development
Professional Networking
Content Consumption (LinkedIn, YouTube)
Cost-Benefit Analysis
Relationship Building
Proactive Planning (Limited)
Self-Improvement
Comparison Shopping
Reviewing Case Studies

Device Breakdown

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