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Based on the likely services offered by a business called Altimate Air, I speculate the target audience includes families with children (ages 5-17), teenagers, young adults, schools, sports teams, corporate groups, and event organizers. Geographically, the target audience will be located within a reasonable driving distance from the Altimate Air facility. Demographically, they likely include middle-class to upper-middle-class families with disposable income for leisure activities. Psychographically, the target audience likely values active lifestyles, social experiences, entertainment, and unique recreational activities. The marketing approach should use various platforms to reach these groups, and also offer appealing pricing or packages for different groups.
Age: 10
Gender: Male
Occupation: Student, Part-Time Youtuber focusing on gaming videos and toy unboxing videos with 1000+ subscribers and average 100 views per video. This gives him a small income from the advertisement program through his contents are highly censored and monitored by his parents. Most of his earned money goes towards purchasing games and toys that he reviews in his videos, contributing to the cycle of content creation and consumption within his online presence. He enjoys this role as it combines his passions with a sense of creativity and connection with an audience, even if it's a small one. Despite the parental control, he is enjoying his journey to be a Youtuber with the hope to get better in video editing and public speaking skills in the process of creating videos for his Youtube channel. He also dreams to one day be on the top lists of trending video games or be on the first to review a new toy for his followers and other users in the field. While maintaining his position as a dedicated student and obedient son in his family, he tries to sneak his time to get some time for his Youtube channel and engage with his audiences through online interactions and comments from his contents. He wants to be perceived as an approachable friendly person in his channel, not a bad influence to the online world with his videos, but still maintaining the entertainment value of his contents for the audiences with his sense of humor and creativity. He also wishes to collab with other prominent kid Youtubers such as Ryan Kaji, EvanTubeHD, and JillianTubeHD. Aside from toy reviews and unboxing videos, he is also trying to create new contents that showcase his skills in video games and is considering himself to be a kid gamer content creator for this time to entertain his viewers and provide tips, tricks and gameplay contents to his viewers to attract a wider audiences on the internet and gain followers as much as possible for his own Youtube channel. He hopes that his audience will grow to 100,000+ subscribers. The first step in fulfilling his dreams is to get a new microphone and camera with better resolution. This is his dream and also his goal in life, hoping to be a big Youtuber in his own way. He may also try to attend Vidcon or Playlist Live to mingle with his fans in the future once he becomes a more prominent Youtuber in the community. Aside from his Youtube channel, he continues to strive to get better grades in the school, and participate in school events to show that he is more than just a Youtuber, but also a model student and a good influencer for the young people in the community. One day, he also aspires to be a spokesperson or an ambassador for toy products that he believes are good in value and will benefit the users and children as a whole, hoping that his fans will be inspired and also be successful in their own way, and to be a good influence for all the kids in the world through his works and his contents. One day, he wants to meet his idols Ninja, Markiplier and PewDiePie to get some inspirations and experiences from those well-known Youtubers to further his career and be as influential as possible.
Education: Elementary School
Age: 16
Gender: Female
Occupation: Student, Part-Time Barista in her nearby boba shop who makes drinks for her classmates and teachers from her school, and is saving money to buy a car so that she can drive to places with her classmates during school events or hang out with her friends after school hours. She enjoys being a barista because she likes to make drinks and meet people, since she is friendly and outgoing to the people that she knows, and she can earn some extra pocket money for her personal uses. She is also trying to get better with her latte art skills by practicing at home during her free time, to make better drinks that are pleasing and enjoyable to look at for her customers. She also aspires to work in a cafe in South Korea one day so that she can travel more overseas and learn Korean language, and also enjoy the cultures and environments from all over the world. Her latte art skills and the knowledge of making drinks are her key to pursuing her dreams, but for the meantime, she is still a student and has to focus on her study. In her school life, she is a member of the art club where she can mingle with other students in school who also enjoys art and designing, and to participate in events such as school festivals and exhibitions to showcase their works and creativity. This also allows her to explore her creativity and to try new things in art to express her emotions and feelings. As an art club member, she also collaborates with other students to design artworks for school events to decorate venues to showcase their creativity and impress the audiences with their skills, making her and her friends to feel proud to be part of the school events, and also gain attention from the people in the community. This is her way of being involved in school activities and gaining positive feedbacks and recognition, helping her to strive for a better person and also to contribute more in the school activities in the future. During school holidays, she also volunteers as an assistant to the local preschool teachers where she helps to take care of the children and introduce art to the kids by organizing art-related activities and crafts that the kids can enjoy and develop their creativity. This allows her to give back to the community and contribute to the society with her skills and passion, making her feel fulfilled as a person in this world. She loves being with the children as she is an understanding and patient person, making her a reliable volunteer that helps the preschool teachers to do their job and be happy to see the children enjoying her lessons and interactions. This also influences her dream to become a primary school teacher after graduation so that she can help more young people in their future developments and teach them to be better people in this world. Sophia is a good person to be around as she is also a good listener who provides support to her friends whenever they are having problems, allowing her to get recognition from her friends to be the person they can rely on, making her more confident in herself and be able to contribute to the community more positively. She also enjoys baking desserts and snacks for her friends during school breaks, earning her a reputation as a friendly person who likes to take care of people around her. She always tries to be better as she is aware that being nice and friendly always benefits her, which also benefits her friends and schoolmates that she interacts with in the daily lives. In this way, she is always improving herself to be a better person and to inspire more people in her school and community to be the same as her, hoping to build a better and nicer society in the future.
Education: High School
Age: 9
Gender: Female
Occupation: Student, aspiring athlete. Ava is an active child who dreams of being a professional athlete. She spends much of her free time practicing different sports. A student in third grade who wants to be a professional athlete one day, by practicing hard and following instructions from her coach. She wants to be a basketball player. Her dream is to compete for WNBA once she is graduated from her high school. For now, she attends extra classes for basketball training. She makes sure that she keeps up with her education so she does all her homework first before she begins her basketball training. She watches videos to practice more. Ava hopes to get into sports scholarships once she is older so that she does not need to make her parents pay her tuition for the college. She is good at school and she studies hard. Her goal is to succeed in everything that she puts her mind to. She is also good at track and field. She dreams of being an Olympic athlete one day. She loves to make her parents proud of her. That is why she always gives everything her best. However, she also likes drawing and painting. But she likes sports more. Her favorite athlete is Serena Williams. She even wrote a book report about Serena Williams for her class. She is also motivated by the athlete Kobe Bryant who is also one of her favorite basketball players. Every morning, she wakes up early and does her exercise to warm up. Then, she will go to school after getting ready. She wants to be an inspiration to other young girls so that they can follow their dreams. She often posts her athletic achievements to her Instagram account so that she can inspire others. She is also very close with her friends and classmates. Every morning, she says hi to them and helps them with homework when they need it. Her role model is her mother who is a very successful businesswoman. She wants to become like her mom once she is older. She wants to open her own business. After she finishes her career in sports, she will become a businesswoman. One day she wants to be on the cover of Forbes magazine, just like her mother. She is a very hard worker, she does not give up when something gets difficult. Her mother always reminds her that every successful person has to overcome many challenges and obstacles to get to where they are. Her life goal is to become the best athlete and businesswoman that she can be. She does not want to be mediocre. That is why she is always determined and dedicated in everything that she does. Ava wants to meet Serena Williams and get her autograph. Ava also wants to travel around the world. She likes to visit the popular attractions of other countries. She wants to learn other languages. She is now learning Spanish in school. She wants to become fluent in Spanish. Her parents are very supportive of her goals. They support all her decisions and make sure she can achieve all her goals. Ava loves her parents very much. She spends quality time with them often.
Education: Elementary School
The primary market is the United States with 60% of users, followed by Canada at 20%. Other markets contribute smaller percentages.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 3-4 people with 45% representation, and income levels are predominantly medium, suggesting accessibility to recreational spending.
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