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The family entertainment center (FEC) industry, particularly the indoor trampoline park sub-sector, is experiencing considerable growth, driven by increasing demand for recreational activities and social experiences. Key trends include the integration of advanced technologies, a focus on safety and hygiene, and diversified service offerings such as fitness programs and specialized events. Competition is intensifying, prompting businesses to emphasize unique value propositions and customer engagement strategies. The industry faces challenges like economic fluctuations and ensuring customer trust through robust safety measures.
Total Assets Under Management (AUM)
Revenue in United States
~1.5 Billion USD [needs source for validation - this is an estimation of the trampoline part of FEC, not very easy to get an official number from an official source]
(5.2% CAGR)
- Increased demand for recreational activities.
- Growing popularity of active entertainment.
- Expansion of family entertainment centers.
10 Billion USD
Virtual reality (VR) and augmented reality (AR) enhance the visitor experience through immersive games and interactive training simulations, attracting a tech-savvy customer base.
Data analytics provide actionable insights into customer behavior, preferences, and operational efficiency, enabling personalized marketing and optimized resource allocation.
Advanced booking and management systems streamline operations, improve customer service, and reduce wait times through automated scheduling and real-time updates.
COPPA, enacted in 1998 and updated in 2013, regulates the online collection of personal information from children under 13, requiring verifiable parental consent for data collection and usage to protect children's privacy online in the US, regardless of where the business operates from if it is targeting children in the US. The rule has been updated to include mobile apps and other new technologies in its definition of 'online services'. This is enforced by the Federal Trade Commission (FTC). States have also passed legislation for more stringent data protection laws with specific provisions for children's data (e.g. California Consumer Privacy Act (CCPA)). Businesses are required to understand and comply with both federal and state laws regarding children's data privacy, adding layers of complexity for businesses with national presence. Non-compliance can result in significant fines and legal action from the FTC or state attorneys general, as well as reputational damage.
Compliance ensures Altimate Air maintains a safe environment for children, which can enhance customer trust and attract more families.
ASTM F2970-18 is a voluntary standard developed by ASTM International that outlines safety practices for trampoline park operations. It includes guidelines on design, maintenance, operation, and signage, aiming to minimize risks and ensure customer safety within trampoline parks. Key areas covered include: structural integrity of trampolines, padding and safety netting requirements, staff training and supervision protocols, pre-jump safety briefings, and emergency procedures. While it is voluntary, many insurance companies and legal jurisdictions recognize it as the industry benchmark, so not adhering to it can create legal issues. Regular audits are recommended to ensure compliance with the standard, which can be costly but can save money on lawsuits. It is updated periodically and is therefore an ever-evolving process to ensure it is adhered to for business operations of Altimate Air. Trampoline parks are encouraged to implement and maintain practices aligning with this standard to promote a safer environment for participants and reduce liability risks, adding to the cost of compliance for Altimate Air as well. In 2024, some states may reference or adopt it into law, which would then make compliance mandatory, not voluntary, for businesses.
Adhering to these standards can reduce the risk of accidents, minimize liability, and ensure customer safety, enhancing the reputation and trustworthiness of Altimate Air.
The Americans with Disabilities Act (ADA) of 1990 is a civil rights law that prohibits discrimination based on disability. Title III of the ADA requires places of public accommodation, including recreational facilities like trampoline parks, to be accessible to individuals with disabilities. This includes providing accessible parking spaces, entrances, restrooms, and ensuring that individuals with disabilities can participate in activities to the extent possible. Even if all activities cannot be made fully accessible (e.g., jumping on a trampoline), alternative options and accommodations should be provided, such as accessible seating areas and assistance. As of 2010, the Department of Justice published revised regulations that apply to these entities to remove barriers to access. These regulations are actively enforced. Non-compliance can lead to lawsuits and financial penalties, as well as negative publicity. Compliance may require facility modifications and staff training, which can be costly, but it fosters inclusivity.
Compliance with ADA regulations ensures that individuals with disabilities can access and enjoy Altimate Air's facilities, promoting inclusivity and avoiding potential legal issues.
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