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Almost Home Target Audience

The target audience for Almost Home consists of individuals interested in contemporary streetwear, handmade apparel, and ethically sourced goods. Given the product range including T-shirts, hoodies, overalls, sweaters, workwear, and caps, it targets both men and women looking for unique, high-quality clothing items. The brand's presence on Instagram (@almost____home) indicates a focus on visually driven marketing, suggesting an audience that is active on social media and influenced by visual trends. The availability of international shipping and currency options caters to a global audience. The price points, judging from the 'First Pick Hood' at $150.00 USD and caps at $52.00 USD, suggest that the target audience is willing to invest in premium apparel. Students, young professionals, and fashion enthusiasts who appreciate unique design and ethical production practices are likely key segments within this target audience.

User Segments

Age: 28

Gender: Female

Occupation: Marketing Manager for a Tech Startup in Los Angeles, CA, USA. The role revolves around managing digital ad campaigns, planning marketing strategies and identifying key trends in the industry to improve product outreach, and customer acquisition and retention rates. The day to day tasks include creating marketing reports, performing competitor analysis and creating content for the brand's website and social media channels. I typically work 8-10 hours a day in a fast-paced environment. It can be stressful and difficult to balance tasks, especially given that I am the sole content creator and strategist for a team of 5 people, so my time management skills need to be immaculate to keep up with the daily tasks and duties. Additionally, I manage a team of social media managers and digital marketing specialists in executing and managing social media marketing campaigns on different channels. I also liaise with other companies for cross-promotional campaigns to increase brand awareness and drive growth and generate more sales leads. Besides that, I meet potential investors to discuss marketing growth, investment and strategy for the company, as well as create a marketing plan for new investors to generate more interest in the brand from a marketing perspective. Last but not least, I also attend local and global marketing and tech conferences to keep up with the latest news, regulations, trends and technologies in marketing and tech, and to apply them to my marketing strategies as well as to network with other industry specialists to form connections and long-term relationships. Overall, I enjoy a busy and fast-paced work environment, and I hope to continue making a positive contribution to the team by helping to drive business growth and success in my current role as a Marketing Manager for a Tech Startup in Los Angeles, CA, USA. It would be an honor to progress in my career and take on more duties and tasks and responsibilities as my journey continues at the firm, and I also hope to make a positive impact on the lives of others as well. The dream is to retire early and create my own marketing firm and hopefully to turn it into a successful multinational corporation in the long run. I intend to keep working hard and to continuously improve myself and my abilities so that one day I will be successful in achieving my dreams, and more. With passion and dedication, there is nothing that one cannot achieve! Dream big, work hard, and make a difference in this world! Always be kind, helpful and considerate towards others, and the world will be a much better place! Dream it to achieve it! Believe in yourself! The first step is always the hardest, but the hardest steps are often the most rewarding and impactful! Let's be the change that we want to see! One small positive action can make a huge difference in the lives of others and to the world! Have a great day to everyone reading this. Cheers to a better and brighter future for all! Be kind and be well! :D Wishing everyone all the best! :D The world is what we make of it, so let's create a better world together! Peace out and take care! Wishing you all the best in your journey and endeavors! Let's be the change that we want to see in this world! Together we can and we will! Let's make it happen! God bless all!

Education: Master's Degree, Marketing

Age: 32

Gender: Male

Occupation: Freelance Graphic Designer in New York, NY, USA. The role includes managing social media accounts, planning and designing marketing strategies and identifying key trends in the creative industry to improve design ideas. I spend my days creating art, designing logos, web templates and digital marketing campaign resources for different clients, which typically involves working long hours and staying overnight to finish and meet tight deadlines. I also manage my own freelance portfolio in order to attract and acquire potential clients, while still keeping in touch with existing clients to ensure the quality of my services and products. The job is pretty flexible as I can work remotely and manage my own schedule and time, which is quite enjoyable, and I'm able to travel around to expand my skillsets by attending design and tech conferences and events. I enjoy a busy and vibrant work environment, and I hope to continue making a positive contribution to the creative design community by helping people and organizations in expressing their values through creative design. I also hope to one day be able to start my own company specializing in design and digital marketing, and make a global impact on the creative community. In fact, my current and biggest dream is to create a world that is vibrant, innovative and filled with color. I intend to keep working hard and improving my skills to achieve my long-term goals, and I hope to one day be able to impact the lives of others as well as the creative community through my skills, abilities and passions in creative design. With passion, resilience and determination, I believe that nothing is impossible and that anything can be done. It only takes just one step to start something new! Dream big and make a difference in the world! The world is what we make of it, so let's create a better world together! As the saying goes, be the change that you want to see in this world! One small positive action can make a huge difference in the lives of others and to the world! So, always be kind, helpful and considerate to others, and the world will be a much better place! Wishing you all the best in your journey and endeavors! I hope that one day we can all contribute positively to create and bring forth a vibrant, creative and innovative world! Peace out and take care! May we continue to uplift one another with our positive energy and vibes. All the best and cheers to all! Together we can and we will! Let's make it happen! God bless all!

Education: Bachelor's Degree, Fine Arts

Age: 26

Gender: Male

Occupation: Software Engineer in London, UK. The role includes coding and software development, and identifying bugs in code and software that need to be fixed. I also collaborate and work together with other developers and IT professionals to solve IT issues and to create and deploy software applications to ensure the smooth and effective running of operations. My daily work typically involves long hours spent coding, and doing overtime work to meet tight deadlines. It can be stressful and difficult to focus at times, so I take many breaks in order to maintain concentration. Besides that, I also manage my own portfolio as a software engineer, which requires a lot of self-discipline and independence in order to stay on track with all my projects. It's also important to keep up with the latest IT trends and news so that I can upgrade my skills to remain relevant and competitive in this industry. I enjoy the challenging and fast-paced work environment, and I hope to continue making a positive impact as a software engineer by creating innovative and useful software to help and make a positive difference in the world. Ultimately, I hope to be able to use my software skills to improve the lives of others as much as possible, and I have a goal to launch my own software development company so that I can manage my own team and work on impactful software projects. With passion and hard work, there is nothing that one cannot achieve! Dream big, work hard, and make a difference in this world! Always be kind, helpful and considerate towards others, and the world will be a much better place! Dream it to achieve it! Believe in yourself! The first step is always the hardest, but the hardest steps are often the most rewarding and impactful! Let's be the change that we want to see! One small positive action can make a huge difference in the lives of others and to the world! Have a great day to everyone reading this. Cheers to a better and brighter future for all! Be kind and be well! :D Wishing everyone all the best! :D The world is what we make of it, so let's create a better world together! Peace out and take care! Wishing you all the best in your journey and endeavors! Let's be the change that we want to see in this world! Together we can and we will! Let's make it happen! God bless all!

Education: Bachelor's Degree, Tech

Aaliyah Jones

Aaliyah Jones

Age: 28
Gender: Female
Occupation: Marketing Manager for a Tech Startup in Los Angeles, CA, USA. The role revolves around managing digital ad campaigns, planning marketing strategies and identifying key trends in the industry to improve product outreach, and customer acquisition and retention rates. The day to day tasks include creating marketing reports, performing competitor analysis and creating content for the brand's website and social media channels. I typically work 8-10 hours a day in a fast-paced environment. It can be stressful and difficult to balance tasks, especially given that I am the sole content creator and strategist for a team of 5 people, so my time management skills need to be immaculate to keep up with the daily tasks and duties. Additionally, I manage a team of social media managers and digital marketing specialists in executing and managing social media marketing campaigns on different channels. I also liaise with other companies for cross-promotional campaigns to increase brand awareness and drive growth and generate more sales leads. Besides that, I meet potential investors to discuss marketing growth, investment and strategy for the company, as well as create a marketing plan for new investors to generate more interest in the brand from a marketing perspective. Last but not least, I also attend local and global marketing and tech conferences to keep up with the latest news, regulations, trends and technologies in marketing and tech, and to apply them to my marketing strategies as well as to network with other industry specialists to form connections and long-term relationships. Overall, I enjoy a busy and fast-paced work environment, and I hope to continue making a positive contribution to the team by helping to drive business growth and success in my current role as a Marketing Manager for a Tech Startup in Los Angeles, CA, USA. It would be an honor to progress in my career and take on more duties and tasks and responsibilities as my journey continues at the firm, and I also hope to make a positive impact on the lives of others as well. The dream is to retire early and create my own marketing firm and hopefully to turn it into a successful multinational corporation in the long run. I intend to keep working hard and to continuously improve myself and my abilities so that one day I will be successful in achieving my dreams, and more. With passion and dedication, there is nothing that one cannot achieve! Dream big, work hard, and make a difference in this world! Always be kind, helpful and considerate towards others, and the world will be a much better place! Dream it to achieve it! Believe in yourself! The first step is always the hardest, but the hardest steps are often the most rewarding and impactful! Let's be the change that we want to see! One small positive action can make a huge difference in the lives of others and to the world! Have a great day to everyone reading this. Cheers to a better and brighter future for all! Be kind and be well! :D Wishing everyone all the best! :D The world is what we make of it, so let's create a better world together! Peace out and take care! Wishing you all the best in your journey and endeavors! Let's be the change that we want to see in this world! Together we can and we will! Let's make it happen! God bless all!
Education: Master's Degree, Marketing
Industry: Marketing
Channels: InstagramTikTokPinterest

Goals

  • Discover unique and ethically made streetwear pieces that reflect her personal style
  • Support brands that prioritize sustainable and transparent production practices
  • Curate a wardrobe of high-quality, versatile pieces that last for years.

Pain Points

  • Difficulty finding streetwear brands that align with sustainable values
  • Overwhelmed by fast-fashion trends and the constant pressure to keep up
  • Dissatisfied with the lack of transparency in the production process of most clothing brands.

Almost Home Geographic Distribution

The brand targets a global audience, with the US and UK being key markets due to their strong streetwear culture and online shopping habits.

Top Countries

United States flag

United States

30%
United Kingdom flag

United Kingdom

25%
Canada flag

Canada

15%
Australia flag

Australia

10%
Germany flag

Germany

10%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in smaller households (1-2 people) and have a medium income level, allowing for discretionary spending on fashion.

Employment Status

Income Distribution

Education Level

Almost Home Behavior Analysis

Behavior Profile

Streetwear
Fashion
Art
Music
Design
Sustainable Living
Photography
Instagram
TikTok
Online Shopping
Ethical Consumption
Brand Engagement
Visual Trends
Influencer Marketing
Subscription Commerce
Style
Unique Apparel
Handmade clothing
Casual wear
urban style

Device Breakdown

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