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Almost Home Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Content Creator
Education: Bachelor's Degree
Age: 27
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 21
Gender: Female
Occupation: University Student
Education: Associate Degree
Aisha Khan
Age: 24
Gender: Female
Occupation: Content Creator
Education: Bachelor's Degree
Industry: Digital Media
Channels: InstagramTikTokYouTube
Goals
- To grow her online brand and reach a wider audience with her creative content
- To stay ahead of the latest fashion trends and incorporate them into her style
- To collaborate with influential brands and build a sustainable career in digital media.
Pain Points
- Difficulty in constantly generating fresh and engaging content ideas to maintain audience interest
- Managing the balance between authentic self-expression and commercial demands from brand partnerships
- Navigating the competitive landscape of content creation and standing out from other creators.
Almost Home Geographic Distribution
Almost Home primarily targets North America and Europe, with the US and UK being key markets due to their strong streetwear culture and online shopping penetration.
Top Countries
United States
35%
United Kingdom
25%
Canada
10%
Australia
8%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a medium to high income, allowing for disposable income for quality apparel.
Employment Status
Income Distribution
Education Level
Almost Home Behavior Analysis
Behavior Profile
Fashion-Conscious
Digitally Native
Online Shopper
Social Media Engagement
Trend-Following
Comfort-Seeking
Brand Loyalty
Quality-Oriented
Exclusive Drops
Community-Oriented
Music Festivals
Sneaker Culture
Urban Art
Tech Gadgets
Travel Enthusiast
Online Gaming
Fitness & Wellness
Early Adopter
Style Curator
Device Breakdown
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