The target audience for Alila Hotels & Resorts includes affluent travelers, honeymooners, families, and wellness enthusiasts who seek unique and luxurious experiences. They are interested in cultural immersion, culinary adventures, and holistic wellness activities. Geographically, the target audience spans across various regions, including North America, Europe, and Asia, with a focus on individuals who appreciate high-end accommodations, personalized service, and sustainable travel practices. Based on the destinations highlighted (Napa Valley, Maldives, Bali, etc.), the audience values both relaxation and adventure, seeking destinations that offer a blend of cultural experiences, natural beauty, and luxurious amenities.