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Major Markets
United States
Puerto Rico
CanadaKey Competitors
Select a competitor
eXp Realty
Keller Williams Realty
Top Marketing Channels
eXp Realty
- Online Advertising
- Examples: Google Ads, Social Media Ads, Display Network Ads
- Campaigns: eXp Agent Attraction Campaign, Cloud Brokerage Benefits, Global Reach Promotion
- Content Marketing
- Examples: Blog posts, Webinars, Success Stories/Testimonials
- Campaigns: eXp Explained Series, Agent Spotlight, Industry Insights Webinar
- Social Media Marketing
- Examples: Facebook Groups, LinkedIn Company Page, YouTube Channels
- Campaigns: eXp #AgentSuccess, Join eXp, Cloud Office Tour
Top Sales Channels
- Agent Recruitment Events
- Virtual Career Fairs, Local Meetups, Online Info Sessions
- Discover eXp, Agent Growth Summit, Your Future at eXp
- Referral Programs
- Agent-to-Agent Referrals, Revenue Share Program, Partner Referrals
- eXp Revenue Share Incentive, Grow Your Downline, Referral Bonus Program
- Online Lead Generation (for agents)
- Company provided leads, CRM integration, IDX website tools
- eXp Lead Gen Solutions, Smart CRM for Agents, Website Builder for Agents
Align Right Realty SWOT Analysis
Strengths
Cloud-based model reduces overhead
Attractive revenue share program
Global presence and expansion.
Weaknesses
Reliance on technology may deter non-tech-savvy agents
Less physical office presence for traditional agents
Potential for rapid growth to strain support systems.
Opportunities
Continued global expansion into new markets
Develop more specialized tech tools
Attract agents seeking flexibility and high commission splits.
Threats
Intense competition from other agent-centric models
Economic downturns impacting real estate transactions
Regulatory changes in different markets.
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