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Aligned IA is a consultancy founded by Dan Cooney, specializing in Information Architecture (IA) and user experience (UX) design. They help businesses organize and structure their digital information to improve accessibility, understanding, and overall user experience. Their services aim to enhance user satisfaction, streamline business processes, and support organizational goals.
Company : Aligned IA
Industry : User Experience DesignInformation ArchitectureDigital Product Consulting
Aligned IA Key Value propositions
Aligned IA Latest news
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Measuring rural women's employment in surveys: key issues for ...
Aug 1, 2019 ... Breaking these categories out in more detail—particularly within agriculture—can shed greater insight on how rural programs could be targeted ...
Aligned IA SWOT Analysis
Strengths
Niche Expertise in IA & UXClient-focused approach to solutionsStrong understanding of user-centered design
Weaknesses
Limited online presence & brand awarenessPotential challenges in scaling servicesReliance on consultant expertise - key person risk
Opportunities
Growing demand for UX and IA expertiseExpansion into new markets & industriesDevelopment of scalable training or resources
Threats
Competition from larger UX/IA agenciesEvolving technology requiring adaptationEconomic downturn impacting client budgets
Top Marketing Strategies for Aligned IA
In-depth Buyer's Guide Creation
A comprehensive buyer's guide educates potential clients about the complexities of information architecture and user experience design. This establishes Aligned IA as a thought leader and provides valuable information that helps businesses understand the need for their services.
Content-Specific Call-to-Action Optimization
This strategy involves crafting compelling and targeted calls-to-action that directly relate to the specific content being consumed by potential clients. This increases the likelihood of users taking the desired action, such as requesting a consultation or downloading a case study.
Aligned IA User Persona
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Aligned IA Geographic and Demographic Insights
Geographic Insights: Aligned IA's primary market is the US, followed by Canada and the UK. This suggests a focus on English-speaking markets with strong digital economies.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Aligned IA's target audience is primarily professionals aged 25-54, with a slight skew towards men. This aligns with decision-making roles in tech and digital product industries.
Aligned IA Socio-economic Profile
Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people, indicating established professionals or families.
Educational and Employment Insights: Aligned IA primarily targets working professionals, mainly employed full-time, with a university or college education, reflecting their specialized service offering.
Aligned IA Behavioral Insights
Interest-Based Insights: Target users show strong interests in technology, business, design, and user experience, demonstrating their engagement with digital products and services.
Technology and Social Media Usage: The audience prefers desktop devices, reflecting their professional work. They are most active on LinkedIn, indicative of their business focus.
Aligned IA Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
NN/g Nielsen Norman Group | 45% | User Research, UX Design, Information Architecture |
User Interface Engineering | 25% | User Interface Design, Usability Testing, UX Consulting |
Rosenfeld Media | 15% | Content Strategy, Information Architecture, UX Design |