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Alight Kinship Target Audience
Alight Kinship's target audience primarily consists of B2B agencies and video production partners. The company specifically mentions having served 41 agency and video production partners since January 2020. The testimonials highlight experiences with agency leaders and founders in various sectors, including those targeting high-end agencies on the West Coast and those in the tactical outdoor space. This suggests a focus on businesses that require outbound sales development to connect with high-value clients and secure significant projects. The company's eventual shift towards strategic ghostwriting for lead magnets suggests they also aimed to attract businesses looking to enhance their content marketing and lead generation efforts.
User Segments
Age: 42
Gender: Male
Occupation: CEO of a Marketing Agency targeting West Coast clients that need brand building help and awareness through video production. Requires outbound sales to connect with high-value clients and secure significant projects. Also looking to enhance content marketing and lead generation efforts to attract businesses looking for content marketing and lead generation help, targeting high-end agencies on the West Coast through strategic ghostwriting for lead magnets and cold outreach development for lead generation and building prospect lists leveraging tools like Seamless.AI and LinkedIn Sales Navigator for high-value clients and securing significant projects from outbound sales development to connect with them. Is seeking a premium, done-for-you solution that can deliver qualified meetings and high-ticket opportunities without the soul-crushing aspects of traditional cold calling and values expertise in crafting compelling copy and building targeted prospect lists using Seamless.AI and LinkedIn Sales Navigator. Needs to address the challenges and high costs associated with in-house SDRs through a done-for-you service to eliminate the grunt work and rejection often involved in cold outreach so that the agency leaders can focus on marketing and sales activities; Wants to offer content marketing and lead generation help, targeting high-end agencies on the West Coast through strategic ghostwriting for lead magnets and cold outreach development for lead generation and building prospect lists leveraging tools like Seamless.AI and LinkedIn Sales Navigator for high-value clients and securing significant projects from outbound sales development to connect with them; Aligns with the company's focus on businesses that require outbound sales development to connect with high-value clients and secure significant projects and the testimonials highlight experiences with agency leaders and founders in various sectors, including those targeting high-end agencies on the West Coast and those in the tactical outdoor space and those in the tactical outdoor space. The company's eventual shift towards strategic ghostwriting for lead magnets suggests they also aimed to attract businesses looking to enhance their content marketing and lead generation efforts and requires a focus on businesses that require outbound sales development to connect with high-value clients and secure significant projects and expertise in crafting compelling copy and building targeted prospect lists using Seamless.AI and LinkedIn Sales Navigator for high-value clients and securing significant projects from outbound sales development to connect with them and that the company's client base spanned various industry verticals, highlighting their adaptability and broad applicability of their services to find agencies and video production partners that need outbound sales development to connect with high-value clients and secure significant projects and their adaptability and broad applicability of their services
Education: Master's Degree, Marketing
Age: 38
Gender: Female
Occupation: Founder of a B2B Advertising Agency in Canada. Needs lead magnets and cold outreach development for lead generation and building prospect lists leveraging tools like Seamless.AI and LinkedIn Sales Navigator for high-value clients and securing significant projects from outbound sales development to connect with them and that the company's client base spanned various industry verticals, highlighting their adaptability and broad applicability of their services to find agencies and video production partners that need outbound sales development to connect with high-value clients and secure significant projects and their adaptability and broad applicability of their services
Education: Bachelor's Degree, Advertising
Age: 48
Gender: Male
Occupation: Director of Business Development at a Video Production Company in the UK. Looking for outbound sales development to connect with high-value clients and secure significant projects and expertise in crafting compelling copy and building targeted prospect lists using Seamless.AI and LinkedIn Sales Navigator for high-value clients and securing significant projects from outbound sales development to connect with them
Education: Master's Degree, Business Administration
David Miller
Goals
- Increase agency revenue by 30% in the next year through new client acquisition
- Build a scalable and predictable lead generation system
- Reduce the time spent on manual outreach and prospecting efforts.
Pain Points
- Difficulty finding qualified leads consistently
- High costs associated with hiring and training in-house SDRs
- Spending too much time on administrative tasks related to outreach
Alight Kinship Geographic Distribution
The primary market is the United States (60%), followed by Canada (15%) and the United Kingdom (10%), reflecting the focus on English-speaking B2B agencies and video production partners. Australia and Germany also represent smaller, but important markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2 (35%) or 3-4 people (40%), with a medium (55%) to high (30%) income level, indicating financial stability and the capacity to invest in premium services.
Employment Status
Income Distribution
Education Level
Alight Kinship Behavior Analysis
Behavior Profile
Device Breakdown
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