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Alight Kinship Target Audience

Alight Kinship's target audience is B2B agencies and service businesses, especially those who want to grow their client base but struggle with traditional cold outreach. This includes businesses that rely heavily on referrals, lack a predictable sales strategy, or find the process of cold calling and emailing too time-consuming and challenging.

User Segments

Alight Kinship Geographic Distribution

Alight Kinship primarily targets the US market, which accounts for a significant majority of its user base. Canada and the UK are smaller but noteworthy markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Alight Kinship's services appeal to individuals with moderate to high incomes, likely reflecting the financial capacity required for their premium pricing.

Employment Status

Income Distribution

Education Level

Alight Kinship Behavior Analysis

Behavior Profile

Device Breakdown

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