Akto : Market and Competitor Analysis

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Akto.io is a cybersecurity company that offers a comprehensive API security platform. They help organizations discover all their APIs, find sensitive data exposure, and automate API security testing. The platform offers a variety of features such as a world's largest test library with 200+ tests, the ability to write custom tests, and automation in CI/CD.

Company : Akto

Industry : CybersecurityAPI SecurityArtificial Intelligence

Major Markets

United States

India

United Kingdom

Key Competitors

Salt Security

Noname Security

42Crunch

Akto Key Value propositions

API Security Testing

GenAI Security Testing

Sensitive Data Exposure Detection

API Discovery

Akto Latest news

Akto: Best Open Source API Security Platform

SSRF · Discover and Monitor all your APIs. API Discovery · Run 150+ tests covering OWASP Top 10. API Testing · Find sensitive data exposure. Sensitive data ...

Ankush Jain - Akto.io | LinkedIn

New to LinkedIn? Join now. or. Continue with ... It is very important to check for health scores and vulnerabilities of these libraries too. ... https://www.akto.io ...

OWASP API Security Top 10 2023 - Akto Security Platform - Akto

Good news for hackers! Bad news for ... " - Ankush Jain, CTO at Akto.io. 3. Updated: Lack ... You will see a full coverage of new OWASP top 10 in Akto soon.

Akto.io | LinkedIn

Jun 1, 2023 ... We are open source. You can self-host Akto or use our cloud version, both free. Github: https://github.com/akto-api-security/akto ...

Akto SWOT Analysis

Strengths

Comprehensive API security platform.Strong focus on GenAI Security Testing.Large library of built-in and custom tests.

Weaknesses

Relatively new company in a competitive market.Freemium model might impact revenue growth.Limited geographical presence.

Opportunities

Expand into new geographical markets.Develop strategic partnerships to enhance market reach.Continuously innovate and add new features to stay ahead.

Threats

Competition from established cybersecurity companies.Rapid evolution of AI/ML security threats.Potential economic downturn affecting IT spending.

Top Marketing Strategies for Akto

Personalized User Onboarding

Personalized onboarding will guide new users through Akto's features and benefits, maximizing their value realization and increasing the likelihood of them converting to paid plans. This strategy increases engagement and retention by helping users understand Akto's value quickly.

Enhanced Product Image Captions

Adding detailed and engaging captions to Akto's product images will provide potential users with a clearer understanding of the product's benefits and features, increasing their interest and motivation to learn more. This strategy can drive conversions by highlighting the key benefits of Akto's solutions visually.

Content-Specific Call-to-Action Optimization

Tailoring call-to-actions to specific content pieces will ensure that users are guided towards the desired outcome, increasing conversion rates for free trials, demos, or premium plan signups. By optimizing CTAs for each content piece, Akto can ensure that users are directed toward the most relevant and effective actions.

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Akto User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Application Security Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Wants to proactively identify and remediate API vulnerabilities to prevent breaches and ensure the security of sensitive data
Aims to integrate Akto's API security testing into their CI/CD pipeline to automate security checks and achieve continuous security assurance
Seeks to improve collaboration between security and development teams by providing developers with actionable insights into API vulnerabilities.

Frustrations

Dealing with a high volume of security alerts and struggling to prioritize remediation efforts
Facing difficulties in integrating security testing into agile development processes without slowing down release cycles
Finding it challenging to effectively communicate the importance of API security to developers and gain their buy-in.

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

DevOps Engineer

Industry :

Financial Services

Education :

Bachelor's Degree, Computer Engineering

Preferred platforms

GOALS

Strives to implement robust security measures within their organization's cloud-native applications and APIs
Wants to leverage automation to streamline security testing and reduce the risk of human error
Aims to adopt a DevSecOps approach to seamlessly integrate security into the software development lifecycle.

Frustrations

Experiences difficulty in finding API security solutions that seamlessly integrate with their existing DevOps tools and workflows
Struggles to balance the need for speed and agility in software development with the imperative for comprehensive security testing
Faces challenges in keeping up with the evolving threat landscape and staying informed about emerging API security risks.

Name:

David Lee

Age :

32

Gender :

Male

Occupation :

Software Developer

Industry :

E-commerce

Education :

Bachelor's Degree, Software Engineering

Preferred platforms

GOALS

Aims to develop secure and reliable APIs that protect customer data and ensure business continuity
Wants to receive timely and actionable feedback on the security of their code to address vulnerabilities early in the development cycle
Seeks to improve their understanding of API security best practices and incorporate them into their daily workflows.

Frustrations

Feels overwhelmed by the complexity of API security and struggles to understand the nuances of different vulnerabilities
Lacks the dedicated security expertise to thoroughly test and secure their APIs
Often receives security feedback late in the development process, leading to costly and time-consuming rework.

Akto Geographic and Demographic Insights

Geographic Insights: Akto's primary market is the United States, followed by India and the United Kingdom. The company has a smaller but growing presence in Canada and Germany.

Top Countries

United States
60%
India
15%
United Kingdom
8%
Canada
5%
Germany
4%

Demographic Insights: Akto's target audience is primarily male, aged between 25-44, reflecting the demographics of cybersecurity professionals.

Age Distribution

Gender Distribution

Akto Socio-economic Profile

Household and Income Insights: Akto's target users typically have moderate to high incomes and live in households of 2-4 people, indicating financial stability and established careers.

Educational and Employment Insights: Akto's target users are highly educated, with a majority holding university degrees and working full-time, demonstrating their expertise and commitment to their careers.

Households Size

Income Distribution

Education Level

Employment Status

Akto Behavioral Insights

Interest-Based Insights: Akto's target audience is interested in cybersecurity, AI, ML, DevOps, software development, data privacy, and cloud computing.

Technology and Social Media Usage: Users prefer desktop devices and engage on LinkedIn, Twitter, and YouTube. They show moderate interest in Facebook and Reddit.

Interests

CybersecurityArtificial IntelligenceMachine LearningDevOpsSoftware DevelopmentData PrivacyCloud Computing

Device Breakdown

Social Media Usage

Akto Top Competitors

Competitor	Estimated market share	Top domains
Salt Security	25.5%	API Security, Cloud Security, Threat Detection
Noname Security	15.3%	API Security, Data Protection, Compliance
42Crunch	10.2%	API Security Testing, API Security Management, DevOps Security

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