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Executive Summary
Akto is an API security platform that offers solutions for API discovery, security testing, posture management, and protection. The platform uses AI agents to automate API security across the DevSecOps pipeline. It caters to various industries like finance, SaaS, healthcare, and e-commerce, providing tools for application security engineers and developers. Akto's platform can be deployed in the cloud (Akto Cloud) or self-hosted. It offers a range of features, including automated API security testing, a large test library, runtime API protection, and integrations with CI/CD pipelines. Akto provides different pricing plans to accommodate various scales, from experimentation to enterprise-level needs, with add-ons for enhanced security and support.
Industries
Akto Top Products
Brand Positioning
Akto positions itself as a comprehensive API security platform, leveraging AI to automate security across the DevSecOps pipeline. It caters to modern application security teams, offering solutions for API discovery, security testing, posture management, and runtime protection, targeting organizations needing robust API security.
Customer Sentiments
The customer sentiment appears positive due to Akto's comprehensive API security features and DevSecOps integration, but the limited brand awareness compared to established players might affect overall perception. Customers value the automated testing capabilities and the focus on modern application security needs.
Akto Key Value Propositions
Akto offers a comprehensive API security solution that automates security testing and provides runtime protection. It enables organizations to secure APIs throughout their lifecycle, improve DevSecOps integration, and ensure compliance, making it a valuable tool for modern application security teams.
Akto SWOT Analysis
Strengths
Comprehensive API security platform.
Automated security testing capabilities.
Integration with DevSecOps pipelines.
Weaknesses
Relatively new company compared to established players.
Limited brand awareness.
Reliance on AI which can have false positives.
Opportunities
Expanding into new geographic markets and industries.
Developing new features and integrations.
Leveraging AI and machine learning for advanced API security.
Threats
Increasingly sophisticated cyberattacks.
Evolving API security landscape.
Competition from larger cybersecurity vendors.
Akto operates primarily in the cybersecurity industry, specifically focusing on API security. Its solutions cater to the DevSecOps domain by integrating security into the software development lifecycle. It provides API security solutions for various sectors, including financial services, SaaS, healthcare, public sector, and e-commerce.
Market Growth Stage
Pace of Market Growth
Akto Target Audience
Geographic Insights
Akto's largest market is in the United States, followed by India and the UK. Germany and Canada also represent significant markets for the company.
Top Countries
United States
40% market share
India
25% market share
United Kingdom
10% market share
Germany
8% market share
Canada
7% market share
Akto Audience Segments
Akto's target audience consists of a wide range of organizations across various industries including financial services, SaaS, healthcare, public sector, and e-commerce. These organizations share a common need for API security solutions to protect against cyberattacks, prevent data leaks, and ensure compliance. The company aims to serve modern application security teams within Fortune 500 companies, growing businesses, and large enterprises. Furthermore, Akto is targeting developers and application security engineers who are building and maintaining APIs and need tools to automate security testing, discover APIs, manage sensitive data, and integrate security into their DevSecOps pipelines. Also, companies looking to improve their DevSecOps pipelines.
Security-Minded DevSecOps Engineer
28-45 years
Male • Female
United States • Canada • United Kingdom
Security Architect in Finance
35-55 years
Male • Female
United States • Europe • Asia
SaaS Application Security Engineer
25-40 years
Male • Female
San Francisco • New York • London
Healthcare Security Compliance Officer
40-60 years
Male • Female
United States
E-commerce Security Specialist
30-48 years
Male • Female
United States • Europe • Asia
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Akto
Interactive ROI Calculator
Create an interactive ROI calculator on Akto's website. This will allow potential customers to input their current API security challenges and see the potential cost savings and security improvements they could achieve by using Akto's platform, effectively demonstrating the value proposition.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for new Akto users based on their role (e.g., security engineer, DevSecOps team member) and company size. This will help users quickly understand the most relevant features and benefits of Akto, leading to faster adoption and higher engagement.
Learn moreFree Premium Trial Promotion
Offer a free premium trial to new users, giving them access to Akto's full suite of features, including advanced security and compliance tools. This will allow potential customers to experience the full value of Akto's platform and increase the likelihood of converting to a paid subscription.
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