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Akto.io is a cybersecurity company that offers a comprehensive API security platform. They help organizations discover all their APIs, find sensitive data exposure, and automate API security testing. The platform offers a variety of features such as a world's largest test library with 200+ tests, the ability to write custom tests, and automation in CI/CD.
Company : Akto
Industry : CybersecurityAPI SecurityArtificial Intelligence
Akto Key Value propositions
Akto Latest news
Akto: Best Open Source API Security Platform
SSRF · Discover and Monitor all your APIs. API Discovery · Run 150+ tests covering OWASP Top 10. API Testing · Find sensitive data exposure. Sensitive data ...
Ankush Jain - Akto.io | LinkedIn
New to LinkedIn? Join now. or. Continue with ... It is very important to check for health scores and vulnerabilities of these libraries too. ... https://www.akto.io ...
OWASP API Security Top 10 2023 - Akto Security Platform - Akto
Good news for hackers! Bad news for ... " - Ankush Jain, CTO at Akto.io. 3. Updated: Lack ... You will see a full coverage of new OWASP top 10 in Akto soon.
Akto.io | LinkedIn
Jun 1, 2023 ... We are open source. You can self-host Akto or use our cloud version, both free. Github: https://github.com/akto-api-security/akto ...
Akto SWOT Analysis
Strengths
Comprehensive API security platform.Strong focus on GenAI Security Testing.Large library of built-in and custom tests.
Weaknesses
Relatively new company in a competitive market.Freemium model might impact revenue growth.Limited geographical presence.
Opportunities
Expand into new geographical markets.Develop strategic partnerships to enhance market reach.Continuously innovate and add new features to stay ahead.
Threats
Competition from established cybersecurity companies.Rapid evolution of AI/ML security threats.Potential economic downturn affecting IT spending.
Top Marketing Strategies for Akto
Personalized User Onboarding
Personalized onboarding will guide new users through Akto's features and benefits, maximizing their value realization and increasing the likelihood of them converting to paid plans. This strategy increases engagement and retention by helping users understand Akto's value quickly.
Enhanced Product Image Captions
Adding detailed and engaging captions to Akto's product images will provide potential users with a clearer understanding of the product's benefits and features, increasing their interest and motivation to learn more. This strategy can drive conversions by highlighting the key benefits of Akto's solutions visually.
Content-Specific Call-to-Action Optimization
Tailoring call-to-actions to specific content pieces will ensure that users are guided towards the desired outcome, increasing conversion rates for free trials, demos, or premium plan signups. By optimizing CTAs for each content piece, Akto can ensure that users are directed toward the most relevant and effective actions.
Akto User Persona
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Akto Geographic and Demographic Insights
Geographic Insights: Akto's primary market is the United States, followed by India and the United Kingdom. The company has a smaller but growing presence in Canada and Germany.
United States
60%
India
15%
United Kingdom
8%
Canada
5%
Germany
4%
Demographic Insights: Akto's target audience is primarily male, aged between 25-44, reflecting the demographics of cybersecurity professionals.
Akto Socio-economic Profile
Household and Income Insights: Akto's target users typically have moderate to high incomes and live in households of 2-4 people, indicating financial stability and established careers.
Educational and Employment Insights: Akto's target users are highly educated, with a majority holding university degrees and working full-time, demonstrating their expertise and commitment to their careers.
Akto Behavioral Insights
Interest-Based Insights: Akto's target audience is interested in cybersecurity, AI, ML, DevOps, software development, data privacy, and cloud computing.
Technology and Social Media Usage: Users prefer desktop devices and engage on LinkedIn, Twitter, and YouTube. They show moderate interest in Facebook and Reddit.
Akto Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Salt Security | 25.5% | API Security, Cloud Security, Threat Detection |
Noname Security | 15.3% | API Security, Data Protection, Compliance |
42Crunch | 10.2% | API Security Testing, API Security Management, DevOps Security |