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Akto is an API security platform that offers solutions for API discovery, security testing, posture management, and protection. The platform uses AI agents to automate API security across the DevSecOps pipeline. It caters to various industries like finance, SaaS, healthcare, and e-commerce, providing tools for application security engineers and developers. Akto's platform can be deployed in the cloud (Akto Cloud) or self-hosted. It offers a range of features, including automated API security testing, a large test library, runtime API protection, and integrations with CI/CD pipelines. Akto provides different pricing plans to accommodate various scales, from experimentation to enterprise-level needs, with add-ons for enhanced security and support.
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Invicti
Rapid7
Top Marketing Channels
Invicti
- Content Marketing
- Examples: Invicti Blog, Invicti Webinars, Invicti Case Studies
- Campaigns: Webinar series on application security, Blog posts on DAST best practices, Case studies highlighting successful vulnerability detections
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Security Conferences
- Campaigns: Targeted ads on application security, Retargeting campaigns for website visitors, Ads highlighting integration capabilities
- Event Marketing
- Examples: Black Hat, RSA Conference, OWASP Events
- Campaigns: Participation in cybersecurity events, Sponsoring application security conferences, Hosting security workshops
Top Sales Channels
- Direct Sales
- Website form, Direct sales outreach, Partner referrals
- Free trial of Invicti DAST, Demo requests for enterprise features, Proof of concept engagements
- Channel Partners
- VARs, MSPs, Technology Integrators
- Partner training programs, Joint marketing efforts with partners, Reseller discounts
- Enterprise Sales
- Enterprise sales, Strategic accounts, Key customers
- Discounts for multi-year contracts, Bundled offerings with IAST, Volume-based pricing
Akto SWOT Analysis
Strengths
Strong DAST capabilities
Comprehensive web application security
Automated vulnerability detection
Weaknesses
Limited brand awareness compared to larger vendors
Reliance on web application security
Price may be a barrier for smaller businesses
Opportunities
Expanding into emerging markets
Integrating with cloud platforms
Developing AI-powered security solutions
Threats
Increasingly sophisticated cyberattacks
Competition from open-source tools
Evolving regulatory landscape
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