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Aktiv Software Target Audience

The target audience for Aktiv Software includes businesses across various industries, with a particular focus on manufacturing, retail, and wholesale & distribution. These businesses are likely seeking to implement or optimize their Odoo ERP system. The company targets businesses that need a complete business management software with integrated applications. The target audience also includes existing Odoo users and those looking to start an online store.

User Segments

Age: 42

Gender: Male

Occupation: COO

Education: Master's Degree, Engineering

Age: 38

Gender: Female

Occupation: IT Manager

Education: Bachelor's Degree, Business Administration

Age: 45

Gender: Male

Occupation: CFO

Education: Master's Degree, Finance

David Miller

David Miller

Age: 42
Gender: Male
Occupation: COO
Education: Master's Degree, Engineering
Industry: Manufacturing
Channels: LinkedInYouTubeFacebook

Goals

  • Implement an ERP system that provides a single source of truth for all business data
  • Streamline manufacturing processes to reduce lead times and improve productivity
  • Optimize inventory levels to minimize holding costs and avoid stockouts

Pain Points

  • Lack of real-time visibility into production processes leads to delays and inefficiencies
  • Inadequate inventory management results in stockouts or excess inventory, impacting cash flow
  • Current systems don't integrate well, causing data silos and hindering decision-making

Aktiv Software Geographic Distribution

The primary markets are the USA and India, reflecting Aktiv Software's key operational locations. Europe, Australia and other global markets also hold a significant share.

Top Countries

United States flag

United States

35%
India flag

India

30%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

10%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have medium to high income levels, aligning with their roles as business decision-makers and IT professionals.

Employment Status

Income Distribution

Education Level

Aktiv Software Behavior Analysis

Behavior Profile

Business Efficiency
Digital Transformation
ERP Systems
Software Development
Cloud Computing
Data Analytics
Odoo Implementation
Integrated Solutions
Customization
User-Friendly Interface
Reliable Support
LinkedIn
YouTube
Desktop Usage
Android Usage

Device Breakdown

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