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Aktiv Software Target Audience
The target audience for Aktiv Software includes businesses across various industries, with a particular focus on manufacturing, retail, and wholesale & distribution. These businesses are likely seeking to implement or optimize their Odoo ERP system. The company targets businesses that need a complete business management software with integrated applications. The target audience also includes existing Odoo users and those looking to start an online store.
User Segments
Age: 42
Gender: Male
Occupation: COO
Education: Master's Degree, Engineering
Age: 38
Gender: Female
Occupation: IT Manager
Education: Bachelor's Degree, Business Administration
Age: 45
Gender: Male
Occupation: CFO
Education: Master's Degree, Finance
David Miller
Goals
- Implement an ERP system that provides a single source of truth for all business data
- Streamline manufacturing processes to reduce lead times and improve productivity
- Optimize inventory levels to minimize holding costs and avoid stockouts
Pain Points
- Lack of real-time visibility into production processes leads to delays and inefficiencies
- Inadequate inventory management results in stockouts or excess inventory, impacting cash flow
- Current systems don't integrate well, causing data silos and hindering decision-making
Aktiv Software Geographic Distribution
The primary markets are the USA and India, reflecting Aktiv Software's key operational locations. Europe, Australia and other global markets also hold a significant share.
Top Countries
United States
India
United Kingdom
Australia
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have medium to high income levels, aligning with their roles as business decision-makers and IT professionals.
Employment Status
Income Distribution
Education Level
Aktiv Software Behavior Analysis
Behavior Profile
Device Breakdown
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