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Aislelabs is a software company that provides WiFi marketing, analytics, and people counting solutions for businesses in the built environment. They help these businesses, including shopping centers, airports, and hotels, leverage their existing WiFi infrastructure to gain insights into visitor behavior, improve marketing effectiveness, and increase revenue. Their platform offers features such as advanced visualization, location-triggered email marketing, loyalty program integration, and zone-level insights. They also cater to Telcos and MSPs looking to offer WiFi solutions to their customers, including white-labeled options. Aislelabs aims to transform WiFi from a cost center into a profit center by enabling businesses to better understand and engage with their customers in physical spaces.

Major Markets

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Select a competitor

Cloud4Wi

Purple WiFi

Top Marketing Channels

Cloud4Wi

  • WiFi Marketing
  • Examples: Targeted ads on captive portals, Email campaigns based on dwell time, Loyalty rewards for repeat visits
  • Campaigns: Personalized WiFi Marketing Campaigns, Location-Based Promotions, Customer Loyalty Programs
  • Content Marketing
  • Examples: Retail case study, Airport WiFi report, Smart city whitepaper
  • Campaigns: Case Studies, Whitepapers, Industry Reports
  • Digital Advertising
  • Examples: LinkedIn for built environment marketers, Google Ads for WiFi analytics, Sponsorships for Smart City Expo
  • Campaigns: LinkedIn Ads, Google Ads, Industry Event Sponsorships

Top Sales Channels

  • Trial and Pilot Programs
  • Free access to basic analytics, Trial deployment at shopping mall, Revenue sharing with Telcos
  • Free Trial for Small Businesses, Pilot Programs for Enterprises, Partner Program for MSPs
  • Direct Sales
  • Live product demo, Recorded webinar on ROI of WiFi marketing, Customized presentations for retail clients
  • Webinars, Online Demos, Sales Presentations
  • Partnerships
  • Integration with POS systems, Partnership with Cisco, Reselling through VARs
  • Strategic Partnerships, Channel Partnerships, Reseller Agreements

Aislelabs SWOT Analysis

Strengths

Scalable cloud-based platform

Strong focus on enterprise solutions

Wide range of integrations

Weaknesses

Brand awareness

Pricing complexity

Limited focus on SMBs

Opportunities

Expansion into emerging markets

Integration with IoT platforms

Development of advanced AI analytics

Threats

Increasing competition

Data privacy concerns

Economic downturns

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