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AIReal Yoga is an alignment-based aerial yoga brand founded on Hatha Yoga and Cirque performance. Founded by Carmen Curtis, AIReal Yoga provides teacher training, retreats, immersions, online classes, and the sale of aerial yoga equipment. AIReal Yoga's mission is to offer unique experiences, profound connections, and a passionate community through aerial yoga, ensuring each journey into the hammock opens up new inquiries of self-exploration and personal growth. They are also the first aerial yoga program certified by the Yoga Alliance.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Unnata Aerial Yoga
AntiGravity Fitness
Top Marketing Channels
Unnata Aerial Yoga
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Online Workshops, Social Media Contests, Influencer Collaboration
- Online Classes
- Examples: Virtual Studio, Recorded Classes, Live Streams
- Campaigns: Beginner Series, Advanced Techniques, Restorative Aerial
- Content Marketing
- Examples: Blog Posts, Email Newsletter, Website Articles
- Campaigns: Teacher Feature, Student Success, Studio Spotlights
Top Sales Channels
- Direct Sales
- Website, Partnered Studios, Workshops
- Early Bird Discount, Package Deals, Referral Bonus
- Retail Partnerships
- Online Store, Retail Partners, Pop-Up Shops
- Introductory Offer, Bundled Services, Seasonal Sales
- Community Outreach
- Local Events, Health Fairs, Community Centers
- Free Introductory Class, Community Events, Local Partnerships
AIReal Yoga SWOT Analysis
Strengths
Comprehensive Teacher Training
Focus on Aerial Yoga
Strong online presence
Weaknesses
Limited brand awareness compared to larger competitors
Higher price point may deter some customers
Dependent on skilled and certified instructors
Opportunities
Expand global reach through online certifications
Develop specialized workshops focusing on specific demographics
Partner with resorts to offer aerial yoga retreats
Threats
Increasing competition from other aerial yoga brands
Risk of injuries due to improper technique
Negative reviews could hurt brand reputation
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