Agricompas's target audience includes growers, agronomists, crop federations, research institutes, AgTech companies, FinTech companies, and organizations focused on ESG (Environmental, Social, and Governance) solutions. The company caters to both commercial and smallholder growers, as well as policy makers. They are targeting stakeholders interested in optimizing crop production, improving environmental sustainability, and enhancing socio-economic benefits within agricultural value chains. Their initial focus has been on rice growers, but they are expanding to other crops and geographies.