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Advocate In-Home Care Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Financial Analyst

Education: Master's Degree, Finance

Age: 55

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 38

Gender: Female

Occupation: Nurse Practitioner

Education: Master's Degree, Nursing

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Financial Analyst
Education: Master's Degree, Finance
Industry: Finance
Channels: LinkedInFacebookYouTube

Goals

  • Ensure her elderly mother receives compassionate and reliable in-home care while maintaining her independence
  • Balance her demanding full-time job with the responsibilities of caring for her aging parent
  • Find an affordable and flexible care solution that fits her family's budget and her mother's specific needs

Pain Points

  • Difficulty finding trustworthy and qualified caregivers who genuinely connect with her mother
  • The emotional and logistical burden of managing her mother's care while juggling her own family and career
  • Navigating complex insurance and benefit programs to cover care costs

Advocate In-Home Care Geographic Distribution

The business operates exclusively within Florida, United States, serving over 92% of the 65+ population in the state.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 1-2 person households with medium to high income, seeking care or providing it.

Employment Status

Income Distribution

Education Level

Advocate In-Home Care Behavior Analysis

Behavior Profile

Family Well-being
Health & Wellness
Compassionate Care
Reliable Caregivers
Dignity
Safety
Well-being
Free Consultation
Guaranteed Match
Flexibility
Balancing Life
Post-Operative Care
Alzheimer's & Dementia Care
Caregiver Recruitment
Facebook Usage
YouTube Usage
LinkedIn Usage
Desktop Device Usage
Community Involvement
Local News

Device Breakdown

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