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The target audience includes seniors and individuals with disabilities who require assistance with activities of daily living, those recovering from surgery or illness, and individuals with Alzheimer's or dementia. Geographically, the target audience is concentrated in Florida, where American In-Home Care, LLC, and its brands are licensed to operate. The company aims to serve over 92% of the population over age 65 in Florida.
The company focuses its services within Florida, aiming to serve a large portion of the senior population, with a targeted approach across various cities and counties in the state.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in smaller households (1-2 people), reflecting the senior demographic. Income levels are distributed across low, medium and high, with a slight emphasis on medium-income households who can afford in-home care with some financial planning.
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