Age: 32

Gender: Female

Occupation: Content Marketing Manager at a Tech Startup, Full-Time Employee based out of the USA region with 2 employees in the household, falls under upper middle income segment ($120,000/yr). Drives audience engagement and leads through video marketing efforts. Enjoys hiking and photography in her free time, and actively follows marketing blogs and influencers on social media to stay updated on industry trends. She oversees the creation and distribution of various content formats, including video, and is always looking for innovative ways to engage her target audience and drive conversions. Emily is passionate about leveraging technology to enhance marketing strategies and achieve measurable results. She has been working in content marketing for over 5 years and has a proven track record of success in creating and executing effective campaigns. Her biggest challenges include staying ahead of the competition and producing high-quality content consistently, while also managing a small team and tight deadlines. Emily values creativity, collaboration, and continuous learning, and she is committed to delivering impactful content that resonates with her target audience and drives business growth.. She also appreciates the ability to track the performance of her videos and gain insights into audience behavior, so she can continuously optimize her content strategy and achieve better results. Emily is a detail-oriented and data-driven professional who believes in the power of storytelling and visual communication to connect with people and inspire action. She is also a team player who enjoys collaborating with other marketers, designers, and developers to create integrated campaigns that deliver a cohesive brand experience across all channels. Emily has a strong interest in social causes and sustainability, and she tries to incorporate these values into her marketing efforts whenever possible, to make a positive impact on the world..She loves that Adori AI helps her boost engagement, visibility, and reach for her campaigns as she aims to leverage AI to automate and streamline video creation, regardless of her industry or technical proficiency, saving time and resources while maintaining high-quality output as video content becomes increasingly vital in her marketing strategy. She is looking for a user-friendly, time-saving solution that doesn't require extensive technical expertise and is cost-conscious, potentially starting with a free trial before committing to a paid subscription, as well as valuing high-quality visuals, realistic voiceovers, and SEO optimization for her video content..She also wants to stay on top of latest trends such as the use of short video content, with vertical videos and use of reels, which are all effective ways to increase reach and engagement, as well as to stay competitive in the job market and also advance in her career. She will appreciate all the training and use case stories on social media, and the ability to chat with the customer service reps, who were very helpful during the sales process.

Education: Master's Degree, Marketing

Age: 41

Gender: Male

Occupation: E-commerce Business Owner, Self-Employed individual based out of the Canada region with a single employee in the household, middle-income salary bracket ($75,000/yr). A busy father of 2 children. He sells handmade goods online and wants to create engaging videos to promote his products. David is passionate about his craft and dedicated to providing his customers with high-quality products. He is eager to explore video marketing as a means to reach a wider audience and drive sales for his e-commerce business. He values authenticity, creativity, and customer satisfaction, and he is committed to building a strong brand identity through engaging and visually appealing content. His biggest challenges include managing his time effectively, staying organized, and balancing his work and family responsibilities. He is also concerned about the costs associated with video production and is looking for a cost-effective solution that will enable him to create professional-looking videos without breaking the bank. David appreciates the ability to customize his videos with his own branding and style, and he wants to ensure that his videos reflect the unique personality of his brand. He also values the feedback and support of his customers and is always looking for ways to improve his products and services based on their suggestions. He will appreciate all the training and use case stories on social media, and the ability to chat with the customer service reps, who were very helpful during the sales process.

Education: Bachelor's Degree, Business Administration

Age: 28

Gender: Female

Occupation: Social Media Manager, Full-Time employee who works at an NGO and lives in the UK. She manages the social media for a UK-based non-profit and aims to create engaging video content to raise awareness and donations for the cause. Olivia is a creative and tech-savvy individual who is passionate about social justice and making a positive impact on the world. She is eager to leverage video marketing to amplify the NGO's message and reach a wider audience. She values authenticity, transparency, and community engagement, and she is committed to creating content that resonates with her target audience and inspires them to take action. Her biggest challenges include working with a limited budget, managing multiple social media channels, and staying up-to-date with the latest trends and best practices. She also concerned about the ethical implications of using AI in video production and wants to ensure that her content is responsible, unbiased, and respectful. Olivia appreciates the ability to collaborate with other members of her team and share her ideas and insights with them. She also values the support and guidance of her mentors and peers and is always looking for opportunities to learn and grow as a social media professional. Olivia will appreciate all the training and use case stories on social media, and the ability to chat with the customer service reps, who were very helpful during the sales process.

Education: Bachelor's Degree, Communications