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ACTIVE Vapor Devices Target Audience
The target audience for ACTIVE Vapor Devices consists of cannabis brands and businesses operating within the cannabis industry. This includes a diverse range of entities, from large multi-state operators (MSOs) to smaller, single-state operators, as well as Canadian licensed producers (LPs). The audience also encompasses third-party processing and packaging companies, dispensaries, distributors (both U.S. and international), consultants, and legacy operators transitioning into the legal market. These businesses share a common need for reliable and innovative vape hardware solutions that can effectively deliver cannabis extracts to consumers. ACTIVE's target audience is characterized by their desire for customizable products, consistent quality, cutting-edge technology, and comprehensive support to navigate the complex and evolving cannabis market.
User Segments
Age: 45
Gender: Male
Occupation: Chief Operating Officer
Education: Master's Degree, Business Administration
Age: 38
Gender: Female
Occupation: Marketing Director
Education: Bachelor's Degree, Marketing
Age: 52
Gender: Male
Occupation: VP of Operations
Education: Master's Degree, Engineering
David Miller
Goals
- Achieve consistent product quality and reliability across all product lines
- Increase market share by launching innovative and differentiated vape products
- Streamline supply chain operations to reduce costs and improve efficiency
Pain Points
- Difficulty in maintaining consistent product quality across large-scale operations
- Navigating complex regulatory landscapes that vary across different states and countries
- Managing supply chain disruptions and ensuring timely delivery of vape hardware
ACTIVE Vapor Devices Geographic Distribution
The primary markets are the United States and Canada, accounting for 75% of the user base. Other key markets include Europe, Australia, and parts of South America, where the cannabis industry is developing.
Top Countries
United States
Canada
Germany
Australia
Colombia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 1-4 people and have medium to high income levels, indicating financial stability and the capacity to invest in quality vape hardware.
Employment Status
Income Distribution
Education Level
ACTIVE Vapor Devices Behavior Analysis
Behavior Profile
Device Breakdown
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