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ACTIVE Vapor Devices Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Director of Product Development
Education: Master's Degree, Chemical Engineering
Age: 45
Gender: Male
Occupation: Chief Operations Officer (COO)
Education: Master's Degree, Business Administration
Age: 32
Gender: Female
Occupation: Brand Manager
Education: Bachelor's Degree, Marketing
Sarah Chen
Goals
- To successfully launch new, innovative cannabis vape products that capture significant market share
- To ensure all products consistently meet high quality standards and consumer expectations for flavor and performance
- To optimize production processes to reduce costs and increase output efficiently.
Pain Points
- Inconsistent hardware performance leading to product recalls or customer complaints
- Difficulty in sourcing reliable and high-quality components from the supply chain
- Challenges in scaling production without compromising product integrity or increasing operational complexities.
ACTIVE Vapor Devices Geographic Distribution
ACTIVE primarily targets the US and Canadian cannabis markets, with nascent expansion into European and Australian legal cannabis sectors, reflecting industry growth.
Top Countries
United States
Canada
Germany
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily reside in 2-4 person households, exhibiting medium to high income levels, reflecting a professional demographic.
Employment Status
Income Distribution
Education Level
ACTIVE Vapor Devices Behavior Analysis
Behavior Profile
Device Breakdown
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