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Major Markets
United States
Canada
GermanyKey Competitors
ACTIVE Top Products
Brand Positioning
ACTIVE positions itself as the premier B2B supplier of advanced, customizable vaping hardware for the legal cannabis industry, emphasizing flavor preservation through proprietary No-Burn Technology® and automation compatibility.
Customer Sentiments
Customer sentiment appears highly positive, as evidenced by testimonials highlighting quality, consistency, and award-winning results for clients using ACTIVE hardware. Clients value the superior performance, reliability, and excellent customer service that directly contribute to their market success.
ACTIVE Key Value Propositions
ACTIVE's key value proposition lies in its proprietary 'No-Burn Technology®' ensuring superior extract integrity and flavor preservation. Additionally, they offer extensive customization and automation compatibility, enabling clients to differentiate their brands and optimize production efficiency.
ACTIVE SWOT Analysis
Strengths
Proprietary No-Burn Technology for superior product integrity.
Extensive customization options for strong brand identity.
Automation readiness streamlines client production processes.
Weaknesses
Sole focus on cannabis limits market diversification.
Reliance on specific B2B client segment.
Potential for new competitor technology to emerge.
Opportunities
Expansion into new legal cannabis markets globally.
Developing hardware for novel cannabinoid extracts.
Strategic partnerships with large MSOs for exclusive designs.
Threats
Evolving cannabis regulations in different states/countries.
Increased competition from established or new hardware manufacturers.
Supply chain disruptions impacting production and delivery.
Market Growth Stage
Pace of Market Growth
ACTIVE Target Audience
Geographic Insights
Primarily serving the US market (85%), with a strong presence in Canada (8%). Emerging markets in Europe like Germany, UK, and Netherlands show growing potential.
Top Countries
United States
85% market share
Canada
8% market share
Germany
2% market share
United Kingdom
2% market share
Netherlands
1% market share
ACTIVE Audience Segments
Cannabis MSO/SSO Executive
30-65 years
Male • Female
California • Colorado • Washington • Oregon • Massachusetts • Michigan • Canada
Extraction & Processing Manager
28-55 years
Male • Female
United States • Canada
Supply Chain & Logistics Lead
25-50 years
Male • Female
Legal Cannabis States • International Cannabis Markets
Cannabis Marketing Director
27-45 years
Male • Female
Key Cannabis Markets • North America
Cannabis Business Consultant
35-60 years
Male • Female
Global • Major Business Hubs
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor ACTIVE
In-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide that educates potential B2B clients in the legal cannabis industry about selecting the right vaping hardware for their specific extract types and business needs. This establishes Active710.com as a thought leader and trusted advisor, guiding prospects through their purchasing journey and influencing their decision-making process.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience that caters to the specific needs and goals of different B2B segments within the legal cannabis industry, such as MSOs, Single State Operators, and Canadian LPs. This tailored approach can improve engagement, drive product adoption, and ultimately increase customer lifetime value by providing targeted information and support.
Learn moreInteractive ROI Calculator
Create an interactive ROI calculator on the Active710.com website that allows potential clients to estimate the potential return on investment from using their vaping hardware, considering factors such as automation compatibility, reduced waste from 'No-Burn Technology', and enhanced brand differentiation. This provides a tangible value proposition and helps to justify the investment in Active710.com's premium vaping solutions.
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