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The University of Dodoma Target Audience
The University of Dodoma's (UDOM) target audience is broad and includes several distinct groups. Firstly, it targets prospective students for its diverse range of academic programs, from bachelor's degrees to doctoral studies. This includes recent secondary school graduates, individuals seeking career advancement, and those aiming for specialized knowledge. Secondly, UDOM focuses on government and private sector employees in the Dodoma area who seek to further their education while working. Thirdly, international students are a significant target, attracted by UDOM's central location, accessible transport, and favorable climate. Additionally, the university aims to reach researchers and academics interested in collaborations, consultancy services, and access to its publications and research projects. Finally, UDOM also targets organizations and institutions seeking partnerships for research and outreach programs.
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School Diploma
Age: 21
Gender: Male
Occupation: Student
Education: High School Diploma
Age: 18
Gender: Female
Occupation: Student
Education: High School Diploma
Aisha Hamisi
Goals
- To gain admission to UDOM and enroll in a Bachelor's degree program in Education, aspiring to become a teacher
- To build a strong social network and participate actively in extracurricular activities, enhancing her personal growth
- To achieve excellent grades and secure a promising career path after graduation, making a positive impact on society.
Pain Points
- Limited financial resources make affording tuition and accommodation challenging
- Difficulty balancing academic work with social life and extracurricular activities
- Uncertainty about future career prospects and the relevance of current studies.
The University of Dodoma Geographic Distribution
The University of Dodoma primarily serves the Tanzanian market (90.0%), with a strong focus on the Dodoma region. There's also a growing interest from East African countries (5.0%).
Top Countries
Tanzania
Kenya
Uganda
Rwanda
Burundi
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 members (40%) and have a medium income level (60%), reflecting the socio-economic landscape of the region.
Employment Status
Income Distribution
Education Level
The University of Dodoma Behavior Analysis
Behavior Profile
Device Breakdown
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