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The University of Dodoma (UDOM) Target Audience
User Segments
Age: 18
Gender: Female
Occupation: High School Graduate
Education: High School
Age: 19
Gender: Male
Occupation: High School Graduate
Education: High School
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Amina The Ambitious
Goals
- Secure admission to a reputable university like UDOM for a degree that guarantees good career prospects
- Gain new knowledge and skills that are relevant to the job market and future opportunities
- Experience a supportive and vibrant university environment where I can grow academically and personally.
Pain Points
- Uncertainty about the university application process and required documents
- Worry about financing higher education and finding suitable accommodation
- Pressure to choose the 'right' career path that aligns with my interests and family expectations.
The University of Dodoma (UDOM) Geographic Distribution
UDOM primarily targets Tanzanian students, particularly those in Dodoma. It also attracts a smaller percentage of international students from East African countries, leveraging its central location.
Top Countries
Tanzania
Kenya
Uganda
Rwanda
Democratic Republic of Congo
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
UDOM caters to a diverse socio-economic range, predominantly targeting medium-income households. Larger household sizes are common among its target demographic.
Employment Status
Income Distribution
Education Level
The University of Dodoma (UDOM) Behavior Analysis
Behavior Profile
Device Breakdown
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