Top Marketing Strategies for University of Dodoma

University of Dodoma User Persona

Name:

David Mbwana

Age :

19

Gender :

Male

Occupation :

Undergraduate Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Secure a spot in the university's highly competitive computer science program to pursue his passion for software development
• Excel academically and graduate with high marks, opening doors to prestigious job opportunities or further studies
• Actively participate in extracurricular activities like the university's coding club to gain practical experience and network with peers.

Frustrations

• Difficulty accessing reliable and fast internet on campus, hindering online research and learning
• Limited access to modern computer labs and equipment for practical coding exercises
• Feeling overwhelmed by the transition to university life, balancing academic workload with social life and financial responsibilities.

Name:

Aisha Juma

Age :

28

Gender :

Female

Occupation :

Government Employee

Industry :

Public Sector

Education :

Bachelor of Arts in Education

Preferred platforms

GOALS

• Enhance her teaching skills and knowledge in early childhood education by pursuing a part-time Masters program at the university
• Network with fellow educators and professionals in her field to exchange best practices and advance her career
• Gain recognition as a highly qualified and competent teacher within her school and the wider community, potentially leading to promotions and leadership roles.

Frustrations

• Managing a demanding full-time job as a teacher while attending evening classes and studying for exams
• Finding reliable and affordable childcare for her two young children while she attends classes and studies
• Lack of readily available and up-to-date research materials and resources in the university library specific to early childhood education in the Tanzanian context.

Name:

John Magufuli

Age :

23

Gender :

Male

Occupation :

Recent Graduate

Industry :

Research and Development

Education :

Bachelor of Science in Biology

Preferred platforms

GOALS

• Secure a research assistant position at the university or a related research institution to gain hands-on experience in his field of study
• Contribute meaningfully to ongoing research projects in biodiversity conservation or public health, making a real-world impact
• Build a strong professional network within the scientific community to open doors for future PhD opportunities or research collaborations.

Frustrations

• Facing stiff competition from fellow graduates for limited research assistant positions and funding opportunities
• Lack of clear guidance and mentorship opportunities within the university to navigate the early stages of a research career
• Difficulty accessing international research publications and databases due to high subscription fees or limited availability.

University of Dodoma Geographic and Demographic Insights

Geographic Insights: The University of Dodoma primarily serves students in Tanzania, particularly those residing in Dodoma and surrounding regions. There is potential to attract a small percentage of international students, particularly from neighboring East African countries.

Demographic Insights: The target demographic consists primarily of young adults aged 18-24, with a slightly higher representation of males. This is reflective of typical university student demographics in Tanzania.

University of Dodoma Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes, with a significant portion coming from low to middle-income backgrounds, reflecting the socioeconomic diversity of Tanzania.

Educational and Employment Insights: As a higher education institution, the primary target audience comprises students (71%) seeking university or college degrees (75%). There's also potential to attract recent graduates and working professionals for postgraduate programs.

University of Dodoma Behavioral Insights

Interest-Based Insights: Prospective students are interested in education, technology, career opportunities, music, local news, sports, and travel, reflecting a well-rounded and engaged youth demographic.

Technology and Social Media Usage: Target users are active on social media, particularly Facebook, YouTube, and Instagram. Android devices are predominantly used for accessing online information.

University of Dodoma Top Competitors