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Ojimah Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 42

Gender: Male

Occupation: Physician

Education: Professional Degree, Medicine

Age: 35

Gender: Female

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Aisha Williams

Aisha Williams

Age: 38
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInYouTubeInstagram

Goals

  • To deeply connect with ancestral heritage and history through immersive cultural experiences in Africa
  • To contribute to the economic upliftment and sustainable development of local communities during travel
  • To gain a profound understanding of African cultures and traditions beyond superficial tourism.

Pain Points

  • Difficulty finding authentic and responsible travel experiences that go beyond typical tourist traps
  • Limited availability of curated trips focusing on specific historical or cultural themes relevant to the African Diaspora
  • Concerns about the ethical implications and potential for exploitation in some tourism operations.

Ojimah Geographic Distribution

Ojimah's primary market is the global African Diaspora, with significant concentration in the US and UK, followed by Canada, France, and Brazil.

Top Countries

United States flag

United States

35.5%
United Kingdom flag

United Kingdom

25%
Canada flag

Canada

10%
France flag

France

7%
Brazil flag

Brazil

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households with high disposable income, reflecting the premium travel offerings.

Employment Status

Income Distribution

Education Level

Ojimah Behavior Analysis

Behavior Profile

Cultural Immersion
Heritage Reconnection
Authentic Experiences
Sustainable Tourism
Ancestral Roots
Community Engagement
Learning
Personal Growth
Historical Understanding
Ethical Travel
Genealogy
YouTube
Facebook
Instagram
LinkedIn
Research
Storytelling
Volunteer Work
Global African Diaspora

Device Breakdown

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