Ojimah's target audience primarily consists of the global African Diaspora, individuals interested in African culture, and travelers who prioritize sustainable and responsible tourism. This audience is likely digitally savvy, seeking convenience and a user-friendly platform for booking travel. They are also interested in supporting local economies and promoting diversity within the travel industry. The company extends its services to travelers worldwide who are looking to research and book travel products in Africa while ensuring their spending benefits local businesses. The target audience spans various age groups and income levels, united by their interest in African travel and commitment to ethical tourism.