Find stats on top websites
Major Markets
United States
United Kingdom
CanadaSelect a competitor
Ancestry.com
Heritage Expeditions
Top Marketing Channels
Ancestry.com
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: AncestryDNA Discover Your Roots, Family Tree Fun Facts, #MyAncestryStory
- Content Marketing
- Examples: Blog posts, Historical articles, How-to guides
- Campaigns: Ancestry.com Blog Series: Tracing Your Family History, Deep Dive into Historical Records, DNA Insights Explained
- Email Marketing
- Examples: Newsletters, Personalized offers, AncestryDNA results notifications
- Campaigns: New Record Hint Alerts, AncestryDNA Sale Event, Personalized Heritage Journey
Top Sales Channels
- E-commerce Website
- Product pages for DNA kits, Subscription plans, Record access
- AncestryDNA Kit Sale, Annual Membership Discount, Genealogy Starter Pack
- Affiliate Marketing
- Partnerships with genealogy bloggers, History enthusiasts, Family history societies
- Partner Exclusive DNA Kit Discount, Ancestry Affiliate Program Promotion, Blog Review Offer
- Direct-to-Consumer Sales
- Online store, Direct mail promotions, Call center sales
- Holiday DNA Kit Special, New User Welcome Offer, Ancestry Live Customer Support Promotion
Ojimah SWOT Analysis
Strengths
Extensive database of historical records
Strong brand recognition in genealogy
Advanced DNA testing technology.
Weaknesses
Subscription model can be a barrier for some users
Data privacy concerns
Focus primarily on Western family history.
Opportunities
Growing interest in personal heritage
Expansion into new global markets
Integration with genetic health insights.
Threats
Emergence of new DNA testing companies
Data breaches and security risks
Changing consumer privacy regulations.
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