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Industry Landscape

The immersive experience technology industry is currently experiencing rapid growth, fueled by increasing demand for engaging and interactive entertainment and virtual production solutions. Technological advancements, such as real-time rendering and advanced media serving, are driving innovation. Key players are focusing on high-performance, reliable, and integrated solutions. The industry is also seeing increased adoption across various sectors, including theme parks, live events, and virtual production studios, with a growing emphasis on virtual and hybrid experiences.

Industries:
Themed EntertainmentVirtual ProductionMedia ServersShow ControlPixel Processing

Total Assets Under Management (AUM)

Themed Entertainment Market Size in United States

~20 Billion USD

(7.5% CAGR)

• Driven by increasing theme park attendance.

• Growing demand for immersive experiences.

• Expansion of virtual and hybrid events.

Total Addressable Market

20 Billion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

Real-time Rendering

Real-time rendering allows for interactive and dynamic content generation, enhancing the realism and responsiveness of immersive experiences and virtual productions.

Advanced Media Serving

Advanced media servers enable the seamless delivery of high-resolution content across multiple displays, crucial for creating large-scale and visually stunning immersive environments.

AI-Driven Virtual Production

AI-driven virtual production tools automate tasks and enhance content creation, thus improving efficiency and enabling more complex and realistic virtual environments.

Impactful Policy Frameworks

Americans with Disabilities Act (ADA) Standards for Accessible Design

The ADA sets standards for accessible design in public accommodations and commercial facilities, ensuring equal access for individuals with disabilities. These standards are continuously updated and enforced by the Department of Justice (DOJ). Updated regulations published in 2010 clarify and refine these requirements, impacting how immersive experiences are designed and implemented to accommodate individuals with disabilities (2010). Updates in 2010 impact Title II and Title III entities under the ADA, where Title II prohibits discrimination on the basis of disability by "public entities" and Title III prohibits discrimination on the basis of disability by private entities that are places of "public accommodation.". (2010).

Ensuring accessibility compliance will enable 7thSense to cater to a broader audience, enhancing its market reach and aligning with social responsibility standards.

California Consumer Privacy Act (CCPA)

The CCPA grants California residents various rights regarding their personal data, including the right to know, the right to delete, and the right to opt-out of the sale of their personal information. This law impacts businesses that collect and process personal data of California residents (2018). The California Privacy Rights Act (CPRA) amended and expanded the CCPA, introducing additional privacy protections and establishing the California Privacy Protection Agency (CPPA) to enforce the law (2020). Amendment in 2020 with enforcement beginning July 1, 2023.

Compliance with data privacy regulations will require 7thSense to implement robust data protection measures, fostering trust with clients and ensuring secure handling of sensitive information.

Occupational Safety and Health Administration (OSHA) Guidelines

OSHA establishes and enforces workplace safety standards to prevent injuries and illnesses. These guidelines apply to the setup and operation of immersive experiences, ensuring a safe environment for both workers and attendees (ongoing). Updated guidelines and enforcement directives are issued periodically to address emerging hazards and improve workplace safety (ongoing). Continuously updated, it directly impacts live events.

Adhering to these guidelines will ensure the safety and well-being of audiences, which is crucial for maintaining brand reputation and avoiding potential liability issues.

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