7thSense Competitor Insights

Major Markets

United States

United Kingdom

China

Key Competitors

Christie Digital

Barco

Disguise

Top Marketing Channels

Christie Digital

Trade Shows & Industry Events
Examples: ISE, NAB Show, InfoComm
Campaigns: Experiential Solutions Showcase, ProAV Innovation Zone, Cinema Technology Summit

Digital Marketing
Examples: Website content, SEO, Targeted display ads
Campaigns: Pure Laser Projection Series, MicroTiles LED Advantage, Control Room Solutions

Content Marketing
Examples: Case studies, White papers, Webinars
Campaigns: The Future of Immersive Entertainment, Display Technology for Critical Environments, Unleashing the Power of Projection Mapping

Direct Sales Force
Key account managers, Regional sales teams, Solutions architects
Enterprise Solutions Partnership Program, Strategic Account Growth Initiative, Project Design & Consultation

Global Reseller Network
Authorized dealers, System integrators, Distribution partners
Partner Enablement Program, Certified Integrator Training, Channel Sales Incentive

Online & E-commerce (for specific products)
Christie website store, Online product configurator, Select B2B marketplaces
ProAV Essentials Online, Display Accessories Promotion, Lamp & Consumables Discount

Strong brand recognition and long-standing industry presence

Extensive product portfolio across projection and display

Global sales and support network.

Can be perceived as higher cost due to premium branding

Slower to adapt to niche or highly specialized market demands

Legacy product lines may require significant R&D investment.

Growing demand for virtual production and XR stages

Expansion into new emerging markets for immersive experiences

Development of more energy-efficient and compact solutions.

Intense competition from Asian manufacturers with lower cost solutions

Rapid technological advancements requiring constant innovation

Economic downturns impacting large capital expenditure projects.