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7thSense is a technology company specializing in advanced media serving, pixel processing, and show control solutions. Established in 2004, the company offers a suite of software and hardware products designed to enable storytellers to fulfill their visions. Their core products include media servers (Delta Media Server, Actor), pixel processing software (Conjurer), show control systems (Medialon Manager), and related hardware (R-Series, P-Series). 7thSense serves industries such as themed entertainment, virtual production, and live events. The company has offices in the UK and North America, along with a network of international resellers. They recently merged with Medialon to enhance their show control offerings.

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

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Dataton

Top Marketing Channels

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  • Digital Marketing
  • Examples: Webinars, Case Studies, Social Media Campaigns
  • Campaigns: disguise xR Stage Rollouts, disguise Cloud Platform Launch, disguise Learn Training Programs
  • Trade Shows & Events
  • Examples: Trade Shows, Industry Events, Product Demos
  • Campaigns: ISE Trade Show, InfoComm Trade Show, LDI Trade Show
  • Content Marketing
  • Examples: Online Tutorials, User Forums, Knowledge Base
  • Campaigns: YouTube Tutorials, Online Documentation, Community Forums

Top Sales Channels

  • Direct Sales & Channel Partners
  • Direct Sales Team, Reseller Network, System Integrators
  • Global Partner Program, Volume Discounts, Project-Based Pricing
  • Product Demonstrations & Trials
  • Product Demonstrations, On-site Trials, Technical Support
  • Customized Demos, Proof of Concept Projects, On-site Evaluations
  • Training and Education Programs
  • Authorized Training Centers, Online Training Platform, On-demand Courses
  • Training Workshops, Certification Programs, Online Courses

7thSense SWOT Analysis

Strengths

Strong brand recognition

Innovative product development

Extensive global partner network

Weaknesses

High product cost

Complex software requiring specialized skills

Limited focus on show control systems

Opportunities

Expansion into new markets (e.g.

broadcast

esports)

Growing demand for virtual production solutions

Integration with emerging technologies (e.g.

AI

cloud)

Threats

Intense competition from established players

Rapid technological changes

Economic downturn affecting entertainment spending

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