Age: 38

Gender: Female

Occupation: Boutique Owner and Manager, 'Chic Finds Boutique' selling curated fashion accessories and jewelry in a trendy urban neighborhood. She focuses on unique, high-quality items that reflect current trends and appeal to her fashion-conscious clientele. She actively manages the store's social media presence and in-store visual merchandising to attract and retain customers. She values convenience, quality, and visually appealing displays that are easy to set up for her boutique. She appreciates diverse product line and values convenience in stocking her store, prioritizing visual appeal and quality and seeks to keep up with latest trends, actively sourcing new products and ideas for her retail business. Her goal is to expand the store's online presence and reach a wider audience through e-commerce, complementing her brick-and-mortar location, looking for inspiration and new products to elevate her boutique's offerings and stay ahead of the competition. She balances strategic decision-making with daily operational tasks, focusing on growth and providing a unique shopping experience. Her brand is focused on providing a curated shopping experience, so finding unique and interesting goods is vital to her success as a business owner. She is always seeking innovative ways to enhance her store's offerings and customer experience to boost sales and solidify her boutique's position in the local fashion scene. She is seeking reliable suppliers who offer a diverse range of products that resonate with her brand's values and her customer's preferences, and simplify the stocking process for her store. She is also keen on expanding her product categories to cater to a broader audience and drive revenue growth and values visually stunning, high-quality items that resonate with her brand's image and her customer's discerning tastes. She actively searches for merchandise that reflects current fashion trends and appeals to her fashion-conscious clientele. She relies on social media and industry insights to curate a selection of products that enhance her store's image and boost sales, making her an ideal decision maker for product and brand recognition opportunities in the market place with her boutique. She wants to grow her sales, and keep current with latest trends in the business marketplace, through product branding and recognition.

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Retail Store Manager, 'Urban Outfitters', managing a mid-sized store that offers a variety of apparel, accessories, and lifestyle products. His primary responsibilities include overseeing daily operations, managing staff, and ensuring customer satisfaction. His main challenge is to optimize sales and maintain profitability. He is always looking for new products to improve store performance, but finds it challenging to find vendors that understand his store's needs. He needs affordable, high-quality, trendy products that appeal to his store's customer demographic. He also needs products that are consistently in stock, and delivered reliably. Without these features, his inventory levels and forecasting become unreliable, potentially hurting his business. He is interested in partnering with a supplier that is reliable and has the products he needs to succeed. He needs a product supplier that is aware of latest trends and provides support for the manager in making informed decisions about stock levels and sales opportunities.

Education: Associate Degree, Business Management

Age: 33

Gender: Male

Occupation: Online Retailer & Brick and Mortar owner 'Tech Trends', runs a small retail store specializing in tech accessories and gadgets, while also managing an online e-commerce platform to reach a wider audience. He balances online sales with in-store promotions to maximize revenue and brand visibility. He prioritizes convenience and visual appeal in stocking his store, ensuring ease of setup and attractive product presentation. His primary challenge is to integrate online and in-store experiences seamlessly to cater to tech-savvy customers. He aims to create a cohesive brand experience across all channels, from website design to in-store displays, and needs a reliable supplier who can deliver products quickly and efficiently to his shop. His online presence is strong, and he wants to find ways to increase foot traffic to his shop. He has built a community on social media, particularly through Youtube, to engage with current and future customers, using unboxing videos to showcase some of his favorite items, and is seeking new product ideas to increase customer engagement, boost sales, and expand his online community, looking for ideas to bring innovative products into his retail location.

Education: High School, Retail Management Certification