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DM Merchandising Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Boutique Owner

Education: Bachelor's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Small Business Retailer

Education: Master's Degree, Marketing

Age: 32

Gender: Female

Occupation: E-commerce Entrepreneur

Education: Bachelor's Degree, Fashion Merchandising

Sophia Rodriguez

Sophia Rodriguez

Age: 38
Gender: Female
Occupation: Boutique Owner
Education: Bachelor's Degree, Business Administration
Industry: Retail Management
Channels: LinkedInInstagramFacebook

Goals

  • To consistently source unique and trending products that set her boutique apart from competitors
  • To optimize inventory management to reduce dead stock and improve cash flow
  • To increase customer loyalty and repeat business through exceptional in-store experience and curated offerings.

Pain Points

  • Finding reliable suppliers with high-quality, distinctive merchandise that appeals to her niche market
  • Managing fluctuating demand and seasonal trends effectively to avoid overstocking or stockouts
  • Competing with larger retailers and online giants on price and selection.

DM Merchandising Geographic Distribution

DM Merchandising primarily targets the US market, with significant reach in Canada, UK, Australia, and Germany, indicating a strong North American focus with growing international presence.

Top Countries

United States flag

United States

75%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

4%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 3-4 person households with medium income, indicating established small business owners or managers.

Employment Status

Income Distribution

Education Level

DM Merchandising Behavior Analysis

Behavior Profile

Purchasing
Sourcing
Browsing
Networking
Researching
Managing
Planning
Marketing
Social Media
Display
Retention
Trend Following
Digital Engagement
Loyalty
Online Ordering

Device Breakdown

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