The target audience for DM Merchandising consists of retailers, including brick and mortar stores, and potentially online retailers operating through authorized channels. This includes a wide range of business types, as specified in the account creation form: beauty stores, bookstores, catalog retailers, department stores, discount retailers, distributors, dollar stores, drug stores, entertainment venues, farms, fitness centers, fundraising organizations, gift shops, government entities, grocery stores, Hallmark stores, hardware stores, hospitals, international businesses, miscellaneous retailers, office supply stores, online retailers, parks & camping stores, party supply stores, rep groups, reward programs, toy stores and travel agencies. DM also targets international retailers looking to carry DM products.