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1aidkit.org Target Audience
Given the domain name '1aidkit.org', the target audience is likely individuals and organizations seeking first aid kits, related supplies, and potentially first aid training or information. This could broadly encompass families, schools, businesses, outdoor enthusiasts, and emergency responders. More specifically, the target audience includes those responsible for workplace safety (employers, safety managers), parents concerned about their children's well-being, individuals participating in outdoor activities (hiking, camping), and those living in areas prone to natural disasters. The specific offerings of the website (types of kits, training programs) would further define the target audience. It's reasonable to assume they are health-conscious and seek reliable solutions. Specific promotions might even be targeted at niches like scout troops, or school nurses.
User Segments
Age: 38
Gender: Female
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Education: Associate Degree
Age: 45
Gender: Male
Occupation: School Administrator
Education: Associate Degree
Age: 32
Gender: Female
Occupation: Community Center Coordinator
Education: High School
Sarah Miller
Goals
- Ensure my children are safe and prepared for minor injuries at home and during activities
- Learn basic first aid skills to confidently handle common emergencies
- Maintain a well-stocked and up-to-date first aid kit for my family's needs.
Pain Points
- Finding reliable first aid information online is challenging
- Remembering all the steps in an emergency situation is difficult
- Keeping track of expiration dates on first aid supplies is cumbersome.
1aidkit.org Geographic Distribution
The United States is the primary market (60.0%), followed by Canada (15.0%), the United Kingdom (10.0%), Australia (8.0%), and Germany (7.0%), indicating a focus on North American and European markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people (65.0%) with a medium income level (60.0%). This suggests a focus on families and middle-class individuals.
Employment Status
Income Distribution
Education Level
1aidkit.org Behavior Analysis
Behavior Profile
Device Breakdown
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