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1aidkit.org Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 42
Gender: Male
Occupation: High School Teacher
Education: Master's Degree, Education
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Sarah Chen
Goals
- Ensure the safety and well-being of her two young children at home and during outdoor activities
- Proactively prepare for potential emergencies like natural disasters or unexpected medical incidents
- Find reliable and easy-to-use first aid solutions that align with her busy schedule and modern lifestyle.
Pain Points
- Worrying about her children's safety when she's not directly supervising them
- Difficulty finding comprehensive and user-friendly first aid resources or kits that meet her family's specific needs
- The time commitment required to research and assemble all necessary emergency preparedness items independently.
1aidkit.org Geographic Distribution
Primarily serving North America, particularly the US and Canada, with a notable presence in other developed English-speaking countries and Western Europe.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often from medium-income households of 3-4 people, prioritizing safety and preparedness.
Employment Status
Income Distribution
Education Level
1aidkit.org Behavior Analysis
Behavior Profile
Device Breakdown
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