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Major Markets
Key Competitors
Red Cross Store
First Aid Only
Red Cross Store
Strong brand recognition and trust
Extensive network and reach
Diverse product and service offerings
Perceived higher pricing for some items
Bureaucracy in a large organization
Dependence on donations for some operations
Expand educational programs online
Develop specialized kits for niche markets
Collaborate with more corporate partners
Competition from commercial first aid providers
Fluctuations in public funding and donations
Negative public perception from isolated incidents
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