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Better Technology Co., Ltd. Target Audience
The target audience for 119pump.com encompasses a broad range of sectors needing fire protection and fluid management solutions. This includes construction companies erecting new buildings, industrial facilities like chemical plants and refineries, municipal corporations responsible for city-wide emergency services and water supply, and infrastructure projects such as airports, hospitals, and power plants. Additionally, the audience extends to agricultural businesses needing irrigation pumps and remote sites like mining operations where reliable water supply is critical. Given the array of mobile pump units, industries involved in sewage treatment and emergency drainage are also key targets. The geographical focus appears to be global, with noted interest and installations in regions like Saudi Arabia, Pakistan, and Nairobi.
User Segments
Age: 45
Gender: Male
Occupation: Senior Facility Manager, Construction Projects
Education: Master's Degree, Mechanical Engineering
Age: 38
Gender: Female
Occupation: Fire Safety Engineer, Industrial Facilities
Education: Bachelor's Degree, Fire Protection Engineering
Age: 52
Gender: Male
Occupation: Procurement Officer, Municipal Services and Infrastructure Projects
Education: Professional Degree, Business Administration
Robert Miller
Goals
- Ensure all fire protection systems meet or exceed regulatory requirements, specifically NFPA 20, to safeguard lives and assets
- Optimize the maintenance schedule for all fire pump systems to minimize downtime and extend the operational lifespan
- Reduce overall operational costs associated with fire protection by implementing energy-efficient and reliable pump solutions.
Pain Points
- Difficulty in finding fire pump systems that strictly adhere to NFPA 20 standards and local regulations
- Dealing with pump system failures that lead to costly downtime and safety hazards
- Struggling to integrate modern pump technologies into outdated facility infrastructures without significant retrofitting.
Better Technology Co., Ltd. Geographic Distribution
The business has global reach with significant installations in China (30.0%), Saudi Arabia (25.0%), and Pakistan (20.0%). Other important markets include Nairobi (15.0%) and the United States (10.0%).
Top Countries
China
Saudi Arabia
Pakistan
Nairobi
United States
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target users primarily live in households of 3-4 people (50%) and have a medium income level (55%), reflecting diverse industries served by the company.
Employment Status
Income Distribution
Education Level
Better Technology Co., Ltd. Behavior Analysis
Behavior Profile
Device Breakdown
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