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Better Technology Group Co., Ltd Target Audience
The target audience for 119pump.com includes entities requiring pumping solutions for fire protection, water supply, and wastewater treatment. This encompasses a broad spectrum, from fire fighting industry professionals seeking fire pump systems (diesel, electric, and mobile) to industries needing sewage and water treatment equipment. Specific segments include construction, municipal corporations, industrial plants, and companies involved in civil engineering and building projects. The audience also extends to international markets, focusing on regions where the company already has a presence or is looking to expand. They cater to both domestic and international clients looking for reliable and certified pumping equipment.
User Segments
Age: 45
Gender: Male
Occupation: Senior Fire Safety Engineer, Large Industrial Plant Fire Protection
Education: Master's Degree, Mechanical Engineering
Age: 38
Gender: Female
Occupation: Wastewater Treatment Facility Manager
Education: Bachelor's Degree, Civil Engineering
Age: 52
Gender: Male
Occupation: Senior Procurement Manager, Construction Company
Education: Professional Degree, Construction Management
Robert Miller
Goals
- To source reliable and certified fire pump systems that meet all regulatory requirements efficiently
- To optimize fire protection infrastructure while staying within allocated budget constraints
- To minimize downtime and ensure continuous operation of critical fire safety equipment.
Pain Points
- Difficulty in finding fire pump systems that strictly adhere to both NFPA and UL standards
- Spending too much time comparing different pump models and their specifications to find the best fit
- Facing delays in procurement due to lengthy approval processes and budget constraints.
Better Technology Group Co., Ltd Geographic Distribution
The company's primary markets are China (50.0%) and the United States (20.0%), with growing presence in Russia (10.0%), Australia (10.0%) and Malaysia (5.0%), reflecting its focus on both domestic and international expansion.
Top Countries
China
United States
Russia
Australia
Malaysia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 people (50%) and have a medium income level (60%), suggesting a focus on middle-class professionals and families in relevant industries.
Employment Status
Income Distribution
Education Level
Better Technology Group Co., Ltd Behavior Analysis
Behavior Profile
Device Breakdown
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