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ZingHR Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Human Resources Officer (CHRO)
Education: Master's Degree, Human Resources Management
Age: 52
Gender: Male
Occupation: CEO/Managing Director
Education: Master's Degree, Business Administration
Age: 39
Gender: Female
Occupation: HR Director
Education: Professional Degree, Human Resource Analytics
Aisha Sharma
Goals
- To drive significant digital HR transformation within her large enterprise, moving beyond transactional HR to strategic human capital management
- To implement data-driven HR analytics to inform business decisions and demonstrate HR's tangible impact on organizational outcomes
- To foster a future-ready workforce through advanced talent development and succession planning initiatives.
Pain Points
- Struggling with fragmented HR systems that hinder a holistic view of employee data and create operational inefficiencies
- Difficulty in demonstrating the ROI of HR initiatives to the executive board without robust metrics and insights
- Challenges in attracting and retaining top-tier talent in a competitive market due to legacy HR processes.
ZingHR Geographic Distribution
ZingHR primarily targets India, with significant presence across SEA and MEA. Their strategic focus on these regions leverages local market needs for HR tech solutions.
Top Countries
India
United Arab Emirates
Singapore
Malaysia
Philippines
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically reside in 3-4 person households with high income levels. This reflects their senior professional standing.
Employment Status
Income Distribution
Education Level
ZingHR Behavior Analysis
Behavior Profile
Device Breakdown
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