Zero Gravity Marketing : Market and Competitor Analysis

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Zero Gravity Marketing (ZGM) is a full-service digital marketing agency based in Madison, Connecticut. They specialize in a wide range of services including SEO, PPC, social media marketing, content marketing, website design and development, and ecommerce solutions. ZGM prides itself on its strategic approach, data-driven methodology, and commitment to delivering tangible results for its clients.

Company : Zero Gravity Marketing

Industry : Digital MarketingMarketing AgencySEO

Major Markets

United States

Canada

United Kingdom

Key Competitors

Clarus Marketing

Rebel Interactive Group

KORTX

Zero Gravity Marketing Key Value propositions

SEO

Digital Marketing

PPC

Website Design

Zero Gravity Marketing Latest news

Digital Marketing Blogs to Follow for SEO | Top SEO News Sources

Nov 25, 2020 ... The Moz Blog · Content Marketing Institute · Marketing Land · Social Media Examiner · eMarketer · Adweek · HubSpot · The Zero Gravity Marketing Blog.

Zero Gravity Marketing | LinkedIn

and handle large scale graphics such as trade show booths, billboards and car wraps. Website: http://www.zerogravitymarketing.com.

Paid Social Industry Benchmarks for Digital Marketing | PPC in CT

Jan 14, 2022 ... It's important to build an engaged audience both organically to ... The good news is that if you're above these figures, then you're ...

Email CRM Strategist at Zero Gravity Marketing | Marketing Jobs CT

Email/CRM Marketing Strategist. Important Notice: Job Opportunity Scam Alert ... Only trust emails from our official domain, zerogravitymarketing.com. We ...

Zero Gravity Marketing SWOT Analysis

Strengths

Strong local focus in Connecticut.Google Premier Partner status.Data-driven approach to digital marketing.

Weaknesses

Limited geographical reach outside Connecticut.Reliance on SMBs could limit revenue potential.Website lacks transparent pricing information.

Opportunities

Expand services to neighboring states.Develop industry-specific marketing packages.Offer workshops/webinars to attract clients.

Threats

Competition from larger digital marketing agencies.Economic downturn impacting SMB spending.Rapid evolution of digital marketing landscape.

Top Marketing Strategies for Zero Gravity Marketing

Targeted Content Marketing

Create valuable, informative, and engaging content that resonates with the specific needs and interests of target businesses in Connecticut. This will help establish Zero Gravity Marketing as a thought leader in the industry and attract potential clients looking for digital marketing solutions.

Local SEO Optimization

Optimize Zero Gravity Marketing's website and online presence for local search terms relevant to businesses in Connecticut. This will ensure that they appear prominently in local search results when potential clients in the area are looking for digital marketing services.

Referral Program

Develop a robust referral program that incentivizes existing clients to recommend Zero Gravity Marketing to their network of businesses in Connecticut. This will leverage the trust and credibility of existing clients to generate new leads and expand the client base.

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Zero Gravity Marketing User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

CEO

Industry :

Manufacturing

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and online visibility for his manufacturing company to attract new customers across Connecticut
Generate high-quality leads through digital channels that convert into paying customers and drive revenue growth for the business
Build a strong online reputation for his company as a trustworthy and reliable provider in the manufacturing industry

Frustrations

Struggles to keep up with the latest digital marketing trends and how they apply to his industry
Feels overwhelmed by the multitude of digital marketing options and unsure which ones are most effective
Finding it challenging to measure the return on investment (ROI) of his current marketing efforts and prove their value

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

B.S., Marketing

Preferred platforms

GOALS

Successfully launch and manage effective paid advertising campaigns on Google and social media platforms to reach a wider target audience
Improve the website's search engine rankings to drive more organic traffic and increase online leads for the sales team
Develop engaging and informative content to establish the company as a thought leader in the technology industry

Frustrations

Limited budget allocation for marketing initiatives and difficulty convincing senior management of the value of digital marketing
Facing challenges in analyzing marketing data and extracting actionable insights to optimize campaigns
Keeping up with the constant changes in algorithms and best practices across various social media platforms

Name:

David Lee

Age :

50

Gender :

Male

Occupation :

Owner

Industry :

Financial Services

Education :

B.A., Business Administration

Preferred platforms

GOALS

Generate more qualified leads from their target audience of individuals and businesses seeking financial advisory services in Connecticut
Improve their website's conversion rate by making it easier for visitors to learn about their services and get in touch
Build a strong online presence that showcases their expertise and builds trust with potential clients

Frustrations

Unsure how to effectively reach their target audience online and stand out from competitors in a crowded market
Lacking the technical expertise to manage their website and online marketing efforts in-house
Frustrated with inconsistent results from previous attempts at digital marketing and feeling like they wasted money

Zero Gravity Marketing Geographic and Demographic Insights

Geographic Insights: Zero Gravity Marketing primarily targets the US market, with a strong focus on Connecticut. A small percentage of users may come from Canada and other English-speaking countries.

Top Countries

United States
98%
Canada
1%
United Kingdom
0.5%
Australia
0.3%
Germany
0.2%

Demographic Insights: Zero Gravity Marketing's target audience consists slightly more of males. The largest age group is 35-54, reflecting decision-makers in established businesses.

Age Distribution

Gender Distribution

Zero Gravity Marketing Socio-economic Profile

Household and Income Insights: Zero Gravity Marketing's audience is diverse in household sizes, with a focus on 2-4 person households. The income level skews towards Medium, reflecting their SMB target.

Educational and Employment Insights: Most of Zero Gravity Marketing's target users are employed full-time or are business owners with university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Zero Gravity Marketing Behavioral Insights

Interest-Based Insights: Users are interested in business and technology news, local events in Connecticut, digital marketing updates, and financial topics.

Technology and Social Media Usage: Target users primarily use LinkedIn, YouTube, and Facebook. They prefer desktop devices but also engage on mobile.

Interests

Business NewsTechnology TrendsLocal EventsDigital MarketingConnecticut NewsFinanceReal Estate

Device Breakdown

Social Media Usage

Zero Gravity Marketing Top Competitors

Competitor	Estimated market share	Top domains
Clarus Marketing	20%	Digital Marketing, Marketing Automation, Demand Generation
Rebel Interactive Group	18.5%	Digital Strategy, Web Design & Development, Content Marketing
KORTX	15.5%	Programmatic Advertising, Data Science, Marketing Analytics

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