Zeda.io : Market and Competitor Analysis

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zasventures.com

ybo.tech

Zeda.io is a product management suite that leverages AI to help businesses centralize and analyze customer feedback, turning it into actionable product insights. These insights are used to build roadmaps and prioritize features, ensuring that product development is aligned with customer needs. Zeda.io integrates with a variety of popular tools to offer a comprehensive solution for product teams.

Company : Zeda.io

Industry : Product Management SoftwareSaaSAI-Powered Insights

Major Markets

United States

India

United Kingdom

Key Competitors

Productboard

Aha!

Craft.io

Zeda.io Key Value propositions

Customer Feedback Analysis

Product Roadmap Planning

AI-Driven Insights

Workflow Integrations

Zeda.io Latest news

Zeda.io: AI-Powered Product Discovery & Strategy Platform

Discover customer problems to solve, decide what to build next, and create product strategies to drive outcomes. For product management professionals.

Zeda.io – Medium

Read writing from Zeda.io on Medium. Zeda.io aims ... Get an email whenever Zeda.io publishes. ... new things daily. It's important that accessing insights and…

Pricing | Zeda.io

Zeda.io is a product management suite that brings all the things needed to define, manage, and collaborate on your product at one place.

How to create a Release Note? | Zeda.io Knowledge Base

Share the latest product updates with the team and customers. Vaibhav Devpura avatar. Written by Vaibhav Devpura. Updated over a week ago.

Zeda.io SWOT Analysis

Strengths

AI-powered product insightsIntegration with popular toolsCentralized customer feedback platform

Weaknesses

Relatively new entrant in the marketPricing may be a barrier for smaller companiesLimited brand awareness

Opportunities

Expand into new markets and industriesDevelop partnerships with complementary service providersOffer more specialized solutions for specific industries

Threats

Competition from established playersRapid technological advancementsEconomic downturn impacting software budgets

Top Marketing Strategies for Zeda.io

Personalized User Onboarding

This strategy will provide a customized onboarding experience for new users, tailoring the process to their specific needs and roles. This will improve user engagement and satisfaction, leading to higher adoption and retention.

Incentivized Onboarding Enhancement

This strategy will motivate users to complete the onboarding process by offering rewards or benefits for completing key steps. This will encourage users to explore the platform's features and increase the likelihood of long-term engagement.

Segmented User Onboarding Personalization

This strategy will personalize the onboarding experience by segmenting users based on their roles, needs, and goals. This will ensure that users receive relevant information and guidance, maximizing the effectiveness of onboarding.

Apply these strategies to your business with just one-click at Waxwing.ai

Zeda.io User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Senior Product Manager

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Drive product adoption and engagement by identifying key features that resonate with users and contribute to long-term customer satisfaction
Streamline the product development process by fostering seamless communication and collaboration between cross-functional teams involved in product design, engineering, and marketing
Champion a data-driven product strategy by leveraging customer feedback and market trends to inform product roadmap prioritization and ensure alignment with business objectives

Frustrations

Siloed customer feedback scattered across various platforms making it difficult to get a holistic view
Lack of alignment between product strategy and customer needs leading to wasted resources and missed opportunities
Difficulty in prioritizing features and making informed decisions on roadmap allocation due to insufficient data

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Product Manager

Industry :

FinTech

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

Effectively capture and analyze customer feedback from diverse sources to identify pain points and understand user needs in the rapidly evolving fintech landscape
Translate user insights into actionable product improvements by prioritizing features that enhance user experience, drive product adoption, and address key challenges faced by customers in managing their finances
Collaborate seamlessly with engineering, design, and marketing teams to ensure timely and successful product launches that meet both user expectations and business objectives

Frustrations

Struggling to keep up with the rapidly changing demands of the fintech industry and evolving customer expectations
Facing difficulty in quantifying the impact of product decisions due to the lack of data-driven insights and clear metrics for success
Encountering roadblocks in fostering a customer-centric product development culture due to resistance to change or a lack of buy-in from key stakeholders

Name:

Maria Rodriguez

Age :

38

Gender :

Female

Occupation :

VP of Product

Industry :

E-commerce

Education :

Master of Business Administration (MBA)

Preferred platforms

GOALS

Establish a data-driven product vision and strategy that aligns with the company's overall business objectives and caters to the evolving needs of the e-commerce market
Build a high-performing product team by attracting top talent, fostering a culture of innovation and collaboration, and empowering team members to excel in their respective roles
Drive revenue growth and enhance customer lifetime value by developing and launching innovative products and features that provide exceptional user experiences and address key customer pain points in the online shopping journey

Frustrations

Dealing with the constant pressure to innovate and stay ahead of the competition in the fast-paced e-commerce landscape
Facing challenges in securing buy-in from executive leadership for significant product investments or strategic shifts based on data-driven insights
Overcoming internal silos and fostering effective communication channels across different departments involved in the product development lifecycle

Zeda.io Geographic and Demographic Insights

Geographic Insights: Zeda.io's primary market is the United States, followed by India and the United Kingdom. The company also sees significant user bases in Canada and Germany.

Top Countries

United States
45%
India
15%
United Kingdom
10%
Canada
8%
Germany
7%

Demographic Insights: Zeda.io's target audience is primarily professionals aged 25-44, with a slight skew towards men. This aligns with demographics in product management and related fields.

Age Distribution

Gender Distribution

Zeda.io Socio-economic Profile

Household and Income Insights: Zeda.io's target users typically fall within the middle-income bracket and often live in households of 2-4 people, reflecting common professional demographics.

Educational and Employment Insights: Zeda.io's users are highly educated, with a majority holding a university or college degree. They are predominantly employed full-time, indicating a focus on professionals.

Households Size

Income Distribution

Education Level

Employment Status

Zeda.io Behavioral Insights

Interest-Based Insights: Zeda.io's audience is interested in technology, business strategy, product design, data science, leadership, marketing, and startups.

Technology and Social Media Usage: Zeda.io's users primarily use desktop devices and engage with professional platforms like LinkedIn, YouTube, and Twitter.

Interests

TechnologyBusiness StrategyProduct DesignData ScienceLeadershipMarketingStartups

Device Breakdown

Social Media Usage

Zeda.io Top Competitors

Competitor	Estimated market share	Top domains
Productboard	35.2%	Product Management, Roadmapping, Customer Feedback
Aha!	28.7%
Craft.io	16.1%

zasventures.com

ybo.tech

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