Find stats on top websites
Major Markets
Romania
Hungary
BulgariaKey Competitors
Select a competitor
Sephora Romania
Douglas Romania
Notino Romania
Top Marketing Channels
Sephora Romania
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Sephora Collection new arrivals, Holiday Gift Guide, Beauty Insider loyalty program promotions
- Email Marketing
- Examples: Promotional newsletters, Personalized product recommendations, Abandoned cart reminders
- Campaigns: Weekly Deals, Exclusive Member Offers, Seasonal Sales alerts
- Influencer Marketing
- Examples: Collaborations with beauty bloggers, Celebrity endorsements, Makeup artist partnerships
- Campaigns: Sephora Hauls, Get Ready With Me (GRWM) videos, Product review series
Top Sales Channels
- E-commerce Website
- Online store, Mobile app, Click & Collect
- Online exclusive discounts, App-only promotions, Free shipping offers
- Physical Retail Stores
- In-store promotions, Beauty services, Loyalty program sign-ups
- In-store events, Black Friday sales, Seasonal product launches
- Affiliate Marketing
- Beauty review sites, Coupon websites, Content creators' links
- Commission-based sales, Discount code promotions, Partnership campaigns
Zaina.ro SWOT Analysis
Strengths
Strong brand recognition
Extensive product range
Experiential in-store shopping
Weaknesses
Higher price points
Can be intimidating for new beauty users
Less focus on natural/organic products
Opportunities
Expansion of exclusive brands
Enhanced digital personalization
Growth of online beauty consultations
Threats
Intense competition from online-only retailers
Changing consumer preference for clean beauty
Economic downturn impacting luxury spending
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