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Yumitos Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 24
Gender: Male
Occupation: University Student
Education: Bachelor's Degree, Business Administration
Age: 35
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Aisha Rahman
Goals
- To effortlessly discover unique and diverse culinary experiences in my city
- To easily order food from local kitchens and have it delivered conveniently
- To connect with a community of fellow food enthusiasts and share my dining adventures.
Pain Points
- Limited options for authentic and diverse local cuisines on existing platforms
- High delivery fees that make ordering less appealing
- Difficulty in discovering new, hidden culinary gems without extensive research.
Yumitos Geographic Distribution
Primarily focused on North American markets, with significant potential in other developed English-speaking countries and Europe, indicating a global expansion strategy.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users vary from individuals to small families, with a strong presence in the medium-income bracket seeking value and unique food experiences.
Employment Status
Income Distribution
Education Level
Yumitos Behavior Analysis
Behavior Profile
Device Breakdown
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