The digital media and entertainment industry is experiencing robust growth, driven by increasing consumption of online video content, live streaming, and diverse digital formats. Personalization and the creator economy are key trends, with platforms vying for user engagement and advertising revenue. Competition is intensifying from emerging players and new content formats.
Total Assets Under Management (AUM)
Online Video Platform Market Size in United States
~Estimated 72.8 Billion USD (2023)
(12.5% CAGR)
- Revenue from subscriptions and advertising. - Content creation and distribution. - User engagement and monetization opportunities.
72.8 billion USD
Generative AI tools will empower creators to automate content generation, editing, and localization, significantly increasing output and reducing production costs.