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YouTube Target Audience

YouTube caters to a diverse audience including content creators, businesses, and viewers. Content creators range from individuals to large media companies. Businesses of all sizes utilize YouTube for advertising and brand awareness. Viewers span demographics and interests, seeking entertainment, education, or information.

User Segments

YouTube Geographic Distribution

YouTube has a strong global presence, with India and the United States being its top markets. Other significant markets include Brazil, Indonesia, and Russia.

Top Countries

India flag

India

46.4%
United States flag

United States

16.6%
Brazil flag

Brazil

5.7%
Indonesia flag

Indonesia

4.2%
Russia flag

Russia

3.4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

YouTube caters to a wide range of household sizes, with a higher concentration in 2-4 person households. The platform attracts users across different income levels.

Employment Status

Income Distribution

Education Level

YouTube Behavior Analysis

Behavior Profile

Device Breakdown

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