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YouTube Target Audience
User Segments
Age: 22
Gender: Male
Occupation: University Student
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Part-Time Retail Assistant
Education: High School
Age: 19
Gender: Male
Occupation: Student
Education: High School
Leo The Learner
Age: 22
Gender: Male
Occupation: University Student
Education: Associate Degree
Industry: Education; Entertainment
Channels: YouTubeInstagramTikTok
Goals
- Discover new educational content for my studies
- Stay updated on viral trends and memes
- Find entertaining videos to unwind after classes
Pain Points
- Distracting ads interrupting my learning flow
- Difficulty finding niche educational content
- Limited time to explore all interesting videos
YouTube Geographic Distribution
YouTube has a strong global presence, with significant user bases in the US and India, reflecting its wide multilingual support and diverse content offerings.
Top Countries
United States
17.5%
India
14%
Brazil
6.8%
Indonesia
5.2%
Japan
4.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
YouTube users span various household sizes, with a notable concentration in 3-4 person households, and primarily fall within the medium income bracket.
Employment Status
Income Distribution
Education Level
YouTube Behavior Analysis
Behavior Profile
Video Consumption
Content Creation
Online Viewing
Community Interaction
Social Media Usage
Entertainment
Educational Content
Music Streaming
Gaming
Discoverability
Audience Engagement
Search Behavior
Subscription Behavior
Content Discovery
Information Seeking
Learning
Brand Interaction
Commenting
Sharing
Relatability
Device Breakdown
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