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Youth Marketing Connection Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: Bachelor's Degree (in progress)

Age: 22

Gender: Male

Occupation: Student, Part-Time

Education: Bachelor's Degree (in progress)

Age: 19

Gender: Female

Occupation: Student

Education: Associate Degree (in progress)

Maya, The Engaged Student

Maya, The Engaged Student

Age: 20
Gender: Female
Occupation: Student
Education: Bachelor's Degree (in progress)
Industry: Higher Education
Channels: InstagramTikTokYouTube

Goals

  • Achieve good grades and succeed academically
  • Actively participate in campus events and student organizations to build connections
  • Balance academic responsibilities with social life and personal well-being.

Pain Points

  • Lack of time due to demanding coursework and extracurriculars
  • Difficulty finding relevant and authentic opportunities for campus involvement
  • Limited budget for social activities and entertainment.

Youth Marketing Connection Geographic Distribution

YMC's primary market is the US, followed by Canada and the UK. Their remote model supports global reach, focusing on key youth demographics in developed nations.

Top Countries

United States flag

United States

75%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users vary from students to young professionals, often with 2-4 person households. Income ranges from low (students) to medium/high (young professionals).

Employment Status

Income Distribution

Education Level

Youth Marketing Connection Behavior Analysis

Behavior Profile

Digital Trends
Pop Culture
Social Media
Authenticity
User-Generated Content
Influencer Marketing
Experiential Marketing
Community Engagement
Online Platforms
Peer Influence
Brand Loyalty
Trend Adoption
Mobile Devices
Wellness
Sports
Technology
Career Development
Social Impact
Content Consumption
Rapid Evolution

Device Breakdown

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