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YMI Jeanswear Target Audience
User Segments
Age: 16
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Age: 17
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Age: 15
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Maya 'The Mover'
Age: 16
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- To find comfortable and stylish jeans that allow her to move freely during school, sports, and social activities
- To keep up with the latest fashion trends without breaking her parents' budget
- To easily discover new clothing styles and outfit inspirations from her favorite online creators.
Pain Points
- Jeans that restrict movement or feel uncomfortable after long wear
- Finding trendy clothes that fit her growing body well and are age-appropriate
- The pressure to constantly have new outfits for social media posts and school events.
YMI Jeanswear Geographic Distribution
Primarily serving the US market, with smaller but notable presence in Canada, UK, Australia, and Mexico, indicating North American focus.
Top Countries
United States
92.5%
Canada
3%
United Kingdom
1.5%
Australia
1%
Mexico
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets medium-income households, particularly those with 3-4 members, suggesting family-oriented purchasing.
Employment Status
Income Distribution
Education Level
YMI Jeanswear Behavior Analysis
Behavior Profile
Fashion Trends
Online Shopping
Social Media Influence
Body Positivity
Comfort
Flattering Fit
Digital Savvy
Instagram Users
TikTok Users
Mobile Device Usage
Seeking Value
Brand Loyalty
Online Engagement
Trend Following
Appreciation for Guidance
Casual Wear
Denim Enthusiasts
Active Lifestyle
Device Breakdown
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