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Major Markets
United States
China
United KingdomKey Competitors
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IDEO
Frog Design
Top Marketing Channels
IDEO
- Content Marketing
- Examples: IDEO.com Blog, Insights section, Design Thinking resources
- Campaigns: Future of Work series, Circular Economy initiatives, Human-Centered Design principles
- Social Media Marketing
- Examples: LinkedIn, Twitter, Instagram
- Campaigns: Design for a Better World, Innovate with IDEO, IDEO U Course Promotions
- Thought Leadership Events
- Examples: Webinars, Conferences, Workshops
- Campaigns: IDEO Talks, Design Thinking Executive Workshops, Future of Education Summit
Top Sales Channels
- Direct Sales/Consulting
- Client pitches, Proposal submissions, Executive presentations
- Custom Innovation Partnerships, Strategic Design Engagements, Transformation Roadmaps
- Partnerships & Collaborations
- Joint ventures, Ecosystem development, Industry alliances
- Accelerating Impact with Partners, Global Innovation Network, Design for Social Impact
- Referral Programs
- Client testimonials, Word-of-mouth, Industry recommendations
- Client Success Stories, Ambassador Program, Trusted Advisor Network
YIYING LU SWOT Analysis
Strengths
Global brand recognition
Extensive portfolio of successful projects
Strong thought leadership in design thinking.
Weaknesses
Perceived as premium-priced
May be less accessible to smaller clients
Highly process-driven which can be rigid.
Opportunities
Expansion into new industry verticals (e.g.
healthcare
climate tech)
Developing more scalable digital offerings (e.g.
online courses
toolkits)
Leveraging AI for design insights and automation.
Threats
Increased competition from smaller
agile design studios
Clients bringing design capabilities in-house
Economic downturns impacting consulting budgets.
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