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YesStyle.com Target Audience

User Segments

Age: 19

Gender: Female

Occupation: Student

Education: High School

Age: 22

Gender: Female

Occupation: Part-Time Retail Associate

Education: Associate Degree

Age: 24

Gender: Female

Occupation: Part-Time Service Worker

Education: Bachelor's Degree

Maya, The Savvy Student

Maya, The Savvy Student

Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Student
Channels: TikTokInstagramYouTube

Goals

  • To find affordable and stylish clothing that aligns with the latest trends for social events
  • To balance her limited budget with her desire to express her personal style creatively
  • To discover new fashion influencers and hacks on social media to enhance her look.

Pain Points

  • Limited disposable income restricts her ability to purchase desired trendy items regularly
  • The pressure to keep up with fast-changing fashion trends can be overwhelming and costly
  • Finding unique and good quality fashion pieces within her budget requires significant searching.

YesStyle.com Geographic Distribution

YesStyle's primary market is North America, with significant presence in Australia and key European countries, indicating a broad international reach.

Top Countries

United States flag

United States

30.5%
Canada flag

Canada

15.2%
Australia flag

Australia

10.8%
United Kingdom flag

United Kingdom

9.3%
Germany flag

Germany

7.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

YesStyle primarily serves individuals in small to medium households, often with medium income levels, seeking value-for-money fashion.

Employment Status

Income Distribution

Education Level

YesStyle.com Behavior Analysis

Behavior Profile

Online Shopping
Fashion Trends
Beauty Products
Social Media Engagement
Instagram Usage
YouTube Usage
TikTok Usage
Pop Culture Interest
Lifestyle Interests
Trend Adoption
Mobile Shopping (Android/iOS)
Price Comparison
Value Seeking
Content Creation/Consumption
Ethical Consumption
International Shipping Preference
New Product Discovery
Review Seeking

Device Breakdown

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