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YachtWorld Target Audience

YachtWorld targets individuals and families in the market for luxury yachts and boats. This includes both experienced yacht owners looking to upgrade or purchase additional vessels, as well as first-time buyers seeking to enter the yachting lifestyle. They cater to a global audience of high-net-worth individuals.

User Segments

YachtWorld Geographic Distribution

YachtWorld's primary market is the US, followed by major European yachting hubs like Italy, France, the UK, and Spain.

Top Countries

United States flag

United States

45.5%
Italy flag

Italy

15.2%
France flag

France

10%
United Kingdom flag

United Kingdom

9.5%
Spain flag

Spain

8.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

YachtWorld customers are primarily from high-income households, often consisting of 3-4 members, aligning with affluent families.

Employment Status

Income Distribution

Education Level

YachtWorld Behavior Analysis

Behavior Profile

Device Breakdown

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