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The Wall Street Journal Target Audience
User Segments
Age: 45
Gender: Female
Occupation: Portfolio Manager
Education: Master's Degree, Finance
Age: 52
Gender: Male
Occupation: Chief Financial Officer
Education: Master's Degree, Business Administration (MBA)
Age: 38
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Economics
Catherine Reed
Goals
- To consistently outperform market benchmarks and generate significant returns for clients
- To stay ahead of global economic shifts and identify emerging investment opportunities
- To mentor junior analysts and contribute to team success in a highly competitive environment.
Pain Points
- Lack of timely access to critical market-moving information
- Inaccurate or biased financial reporting from unreliable sources
- Regulatory changes that complicate investment strategies and compliance requirements.
The Wall Street Journal Geographic Distribution
The Wall Street Journal's primary market is the US, followed by Canada and the UK, reflecting its strong North American origin and global financial reach.
Top Countries
United States
Canada
United Kingdom
India
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are high-income individuals, predominantly living in 2-4 person households, indicating established professionals and families.
Employment Status
Income Distribution
Education Level
The Wall Street Journal Behavior Analysis
Behavior Profile
Device Breakdown
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