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Erie News Now
Jet 24 Action News
Top Marketing Channels
Erie News Now
- Social Media Marketing
- Examples: Facebook posts, Twitter updates, Instagram stories
- Campaigns: Breaking News Alerts, Local Event Coverage, Community Polls
- Website Content
- Examples: News articles, Photo galleries, Video reports
- Campaigns: In-depth Local Investigations, 'Erie Today' Series, Weather Updates
- Email Newsletters
- Examples: Daily news digest, Weekly highlights, Special reports
- Campaigns: Morning Briefing, Weekend Roundup, Election Coverage Special
Top Sales Channels
- Direct Advertising Sales
- Local business ads on website, TV commercials, Digital banner ads
- Small Business Support Package, Holiday Advertising Special, 'Shop Local' Campaign
- Sponsorships
- Segment sponsorships, Event sponsorships, Program sponsorships
- Weather Sponsor, Sports Report Sponsor, Community Event Partner
- Partnerships
- Joint promotions with local businesses, Cross-promotion with community organizations, Co-branded content
- Local Restaurant Spotlight, Charity Drive Partnership, School Sports Coverage
WQLN PBS NPR SWOT Analysis
Strengths
Strong local brand recognition
Established news presence
Extensive daily coverage.
Weaknesses
Potentially limited national/international content
Rely heavily on advertising revenue
May have older technology infrastructure.
Opportunities
Expand digital-only content
Develop niche local programming
Increase community engagement through events.
Threats
Competition from national news outlets
Declining traditional TV viewership
Social media as primary news source for some users.
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