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WPP Target Audience

WPP's target audience includes large global brands seeking creative and media solutions for marketing and advertising campaigns. This is evidenced by their showcase of work with clients like Coca-Cola and Verizon. They also target professionals interested in careers in advertising, marketing, and related fields, as indicated by their "Careers at WPP" section.

User Segments

WPP Geographic Distribution

WPP's top markets are the US and China, reflecting their global presence and focus on key economic hubs.

Top Countries

United States flag

United States

30%
China flag

China

20%
United Kingdom flag

United Kingdom

10%
Japan flag

Japan

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

WPP's audience is largely from medium-income households, with a presence across various household sizes.

Employment Status

Income Distribution

Education Level

WPP Behavior Analysis

Behavior Profile

Device Breakdown

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