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WordPress.com Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Student & Part-Time Blogger

Education: Associate Degree, Communications

Age: 28

Gender: Male

Occupation: Self-Employed Graphic Designer

Education: Bachelor's Degree, Fine Arts

Age: 31

Gender: Female

Occupation: Small Business Owner (Handmade Crafts)

Education: High School

Maya Singh

Maya Singh

Age: 22
Gender: Female
Occupation: Student & Part-Time Blogger
Education: Associate Degree, Communications
Industry: Blogging
Channels: InstagramYouTubeTikTok

Goals

  • To grow my personal blog into a recognized platform for creative writing and lifestyle content
  • To monetize my blog through affiliate marketing and sponsored posts to gain financial independence
  • To build a strong, engaged community around my niche that values authentic content.

Pain Points

  • Struggling to find enough time to consistently create high-quality content while balancing my studies and part-time work
  • Lack of technical skills to optimize my website for better performance and search engine ranking
  • Feeling overwhelmed by the sheer volume of information and tools available for online content creation and promotion.

WordPress.com Geographic Distribution

WordPress.com targets a global audience, with strong penetration in North American and European markets, reflecting its broad language support and comprehensive offerings.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Australia flag

Australia

5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targeting medium to high-income individuals and small businesses, often in 1-2 person households or larger families. This aligns with online entrepreneurship.

Employment Status

Income Distribution

Education Level

WordPress.com Behavior Analysis

Behavior Profile

Online Business Growth
Digital Marketing
Content Creation
Web Design
E-commerce Strategies
Personal Branding
Technology Trends
Online Entrepreneurship
Social Media Engagement
Technical Skills
Simplicity
Customization
Website Management
SEO Optimization
Audience Engagement
Online Sales
Inventory Management
Customer Satisfaction
Workflow Efficiency
Security Compliance

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