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Workweek Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree, Marketing
Age: 38
Gender: Male
Occupation: DTC Brand Director
Education: Bachelor's Degree, Business Administration
Age: 29
Gender: Female
Occupation: Content Strategy Lead
Education: Master's Degree, Communications
Marketing Maverick Maya
Goals
- To drive significant ROI through innovative digital campaigns
- To stay ahead of emerging marketing trends and technologies
- To build a strong professional network for collaboration and insights
Pain Points
- Lack of clear metrics to prove campaign effectiveness
- Difficulty in keeping up with the rapid pace of digital change
- Information overload from too many disparate sources
Workweek Geographic Distribution
Primarily serving the US market (75.5%), with significant reach in Canada and the UK, reflecting a focus on North American and English-speaking professional audiences.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Workweek's audience primarily comprises individuals in 2-4 person households, with a strong lean towards medium to high income levels, indicating established professionals.
Employment Status
Income Distribution
Education Level
Workweek Behavior Analysis
Behavior Profile
Device Breakdown
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