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Wonderplan Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Software Developer
Education: Master's Degree
Age: 31
Gender: Male
Occupation: Digital Marketing Specialist
Education: Bachelor's Degree
Age: 29
Gender: Female
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree
Anya Sharma
Goals
- To efficiently plan unique solo adventure trips to remote or exotic locations without spending hours on research
- To discover and book authentic local experiences and off-the-beaten-path activities
- To maintain a flexible travel schedule allowing for spontaneous changes and explorations.
Pain Points
- Finding accurate and consolidated information for niche travel interests and destinations is time-consuming and fragmented
- Dealing with unexpected travel disruptions or last-minute changes that derail meticulously planned itineraries
- Budgeting effectively for spontaneous adventures without compromising on desired experiences.
Wonderplan Geographic Distribution
The primary market for Wonderplan is North America and Western Europe, with a strong presence in the US and UK, indicating an international appeal.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households with medium income levels, suggesting they value cost-effective, personalized travel.
Employment Status
Income Distribution
Education Level
Wonderplan Behavior Analysis
Behavior Profile
Device Breakdown
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