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Wonderplan Target Audience

User Segments

Age: 26

Gender: Female

Occupation: Software Developer

Education: Master's Degree

Age: 31

Gender: Male

Occupation: Digital Marketing Specialist

Education: Bachelor's Degree

Age: 29

Gender: Female

Occupation: Freelance Graphic Designer

Education: Bachelor's Degree

Anya Sharma

Anya Sharma

Age: 26
Gender: Female
Occupation: Software Developer
Education: Master's Degree
Industry: Technology
Channels: RedditYouTubeLinkedIn

Goals

  • To efficiently plan unique solo adventure trips to remote or exotic locations without spending hours on research
  • To discover and book authentic local experiences and off-the-beaten-path activities
  • To maintain a flexible travel schedule allowing for spontaneous changes and explorations.

Pain Points

  • Finding accurate and consolidated information for niche travel interests and destinations is time-consuming and fragmented
  • Dealing with unexpected travel disruptions or last-minute changes that derail meticulously planned itineraries
  • Budgeting effectively for spontaneous adventures without compromising on desired experiences.

Wonderplan Geographic Distribution

The primary market for Wonderplan is North America and Western Europe, with a strong presence in the US and UK, indicating an international appeal.

Top Countries

United States flag

United States

30%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households with medium income levels, suggesting they value cost-effective, personalized travel.

Employment Status

Income Distribution

Education Level

Wonderplan Behavior Analysis

Behavior Profile

Tech-savvy
Efficiency
Personalization
Online Tools
Digital-first
AI-driven
Convenience
Itinerary Management
Offline Access
Custom Itineraries
Solo Trips
Family Travel
Cultural Immersion
Outdoor Adventures
Food Exploration
Interest-based Filtering
Social Media Usage
Mobile Device Use
Frustration with Manual Planning
Seeking Unique Experiences

Device Breakdown

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