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WizKidsCarnival Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 42

Gender: Male

Occupation: Marketing Manager

Education: Bachelor's Degree, Business Administration

Age: 45

Gender: Female

Occupation: Pediatrician

Education: Professional Degree, Medicine

Priya Sharma

Priya Sharma

Age: 38
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: IT
Channels: YouTubeInstagramFacebook

Goals

  • Ensure her child receives a holistic education beyond just academics, fostering creativity and confidence
  • Discover and nurture her child's unique talents and interests, providing them with opportunities for growth and recognition
  • Connect with a community of like-minded parents who prioritize their children's all-round development and share valuable insights.

Pain Points

  • Finding credible and safe online platforms that genuinely contribute to child development, without excessive screen time or inappropriate content
  • Balancing demanding work schedules with actively participating in her child's extracurricular activities and talent nurturing
  • Overcoming the challenge of motivating her child consistently for structured activities amidst other distractions and academic pressures.

WizKidsCarnival Geographic Distribution

Primarily focused on India, WizKidsCarnival has a broad pan-Indian reach with emerging international presence, particularly in English-speaking countries.

Top Countries

India flag

India

85%
United States flag

United States

3%
United Kingdom flag

United Kingdom

2%
Canada flag

Canada

1.5%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are typically mid to high-income families with 3-6 members, indicating stable households prioritizing child enrichment.

Employment Status

Income Distribution

Education Level

WizKidsCarnival Behavior Analysis

Behavior Profile

Talent Development
Online Engagement
Competitive Spirit
Confidence Building
Recognition Seeking
Parental Decision-Making
Community Seeking
Skill Enhancement
Extracurricular Activities
Digital Content Consumption
Social Media Use (FB, YT, IG)
Mobile Device Usage (Android)
Educational Games
Art & Craft
Public Speaking
Creative Expression
Seeking Value for Money
Stress-Free Environment
Global Exposure
Positive Parenting

Device Breakdown

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