Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Gartner
Forrester Research
IDC
Top Marketing Channels
Gartner
- Content Marketing
- Examples: Research Reports, Webinars, Blog Posts
- Campaigns: Gartner Hype Cycle Insights, Future of X, Gartner IT Symposium/Xpo promotions
- Digital Advertising
- Examples: Google Search Ads, LinkedIn Sponsored Content, Retargeting campaigns
- Campaigns: Tech Trends 2024, Cloud Migration Solutions, Cybersecurity Leadership
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: Gartner Insights series, #GartnerSYM, Analyst Q&A
Top Sales Channels
- Direct Sales (Enterprise)
- Dedicated account managers, Sales development representatives, Client relationship managers
- Strategic Advisory Services, Custom Research Engagements, Enterprise License Renewals
- Inbound Sales
- Website contact forms, Request a demo, Free trial offers
- Gartner Client Inquiry Service, Research Access Trial, Inquiry-based Consulting
- Partnerships & Alliances
- Technology vendors, Consulting firms, System integrators
- Gartner Technology Partner Program, Joint Solution Briefs, Co-branded Webinars
Market Intelligence Platform SWOT Analysis
Strengths
Global brand recognition
Extensive research library
Strong analyst reputation
Weaknesses
High price point
Perceived as slow to adapt
Limited customization for smaller businesses
Opportunities
Expansion into emerging markets
Deeper integration of AI in research
Growth of specialized advisory services
Threats
Emergence of niche consultancies
Open-source intelligence platforms
Economic downturn impacting corporate budgets
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