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Plenty Target Audience

Plenty targets couples who want to simplify their finances and invest together. This includes individuals in a committed relationship who are planning their future, such as saving for a house, retirement, or starting a family.

User Segments

Plenty Geographic Distribution

Plenty's primary market is the United States, followed by Canada and the United Kingdom. The platform's features and values likely resonate with couples in these tech-savvy and financially aware regions.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Plenty's user base primarily comprises couples, reflecting their core product focus. They attract a predominantly middle-income demographic, indicating a desire for accessible financial solutions.

Employment Status

Income Distribution

Education Level

Plenty Behavior Analysis

Behavior Profile

Device Breakdown

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